Marketing Manager

Fossil Group, Inc.; Richardson (TX); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Support for work-life balance

Learning and development support

Employee product discounts

Inclusive workplace

Job summary

A global lifestyle brand in Richardson, Texas is seeking a Marketing Manager to develop and execute brand marketing strategies. The ideal candidate will have over 7 years of experience in consumer marketing, a strong ability to collaborate with global and regional teams, and a passion for analytical decision-making. This role offers competitive compensation, hybrid work options, and a vibrant, inclusive work environment.

Qualifications

• 7+ years of experience in marketing within consumer, retail, or lifestyle brands.
• Experience in global or regional markets preferred.
• Proven success in integrated marketing across channels.

Responsibilities

• Develop global brand and product marketing strategies.
• Collaborate with licensors and regional teams for tailored marketing.
• Track and analyze campaign performance and ROI.

Skills

Integrated marketing management

Cross-functional collaboration

Analytical skills

Leadership skills

Communication skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Job description

We are seeking a Marketing Manager to join our Global Marketing Team at Fossil Group in Richardson, Texas. If you are passionate about brand storytelling and enjoy shaping global marketing strategies that connect with consumers across regions, this could be the perfect role for you. In this dynamic and global company, you will support Fossil Group’s licensed brands by developing and executing integrated marketing plans that align global vision with regional execution.

What You Will Do In This Role

• Support the development of global brand and product marketing strategies that define clear vision, positioning, and direction across markets
• Partner with licensors to co-create seasonal brand marketing strategies aligned with global priorities and regional opportunities
• Collaborate with regional marketing teams to localize global strategies and tailor activations to key markets
• Build and manage seasonal integrated marketing calendars connecting global campaigns to regional execution
• Partner cross-functionally with Brand, Merchandising, and Sales teams to define seasonal moments and tactics that drive awareness and conversion
• Serve as a strategic link between Global Brand Marketing, regional leads, and licensors to share insights, trends, and campaign learnings
• Track and analyze campaign performance, ROI, and KPIs across markets to deliver actionable recommendations
• Conduct monthly and quarterly business reviews with regional teams and licensors to ensure budget adherence and brand consistency
• Monitor market trends, consumer insights, and competitive activities to identify opportunities for innovation and growth
• Manage marketing budgets, ensuring strategic allocation and compliance across brands, markets, and partners
• Lead and develop team members (if applicable) to deliver marketing initiatives effectively and collaboratively

Who You Are

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in marketing within consumer, retail, or lifestyle brands; experience in global or regional markets preferred
• Proven success in integrated marketing and campaign management across multiple channels and markets
• Exceptional communication, leadership, and collaboration skills with the ability to influence cross-functional and international teams
• Highly organized and detail-oriented, able to manage multiple priorities in a fast-paced, global environment
• Analytical and insights-driven with a strong passion for creativity, storytelling, and business performance

What We Offer

• Competitive compensation and benefits package
• Support for work-life balance, including time-off programs
• Hybrid work opportunities, where applicable
• Learning and development support
• Employee product discounts
• An inclusive, collaborative, and values-driven workplace