Marketing Manager

Willow National Solutions; Portland (OR); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Tuition reimbursement

Online learning platforms

Sponsorship for conferences and certs

Job summary

Willow National Solutions in Portland, OR is seeking a Marketing Manager to lead strategic marketing initiatives and drive growth. You will develop and implement marketing strategies, manage campaigns, and analyze performance metrics, collaborating with sales and product teams.

The role requires a bachelor’s degree in marketing or related field and 5+ years of digital marketing experience, including SEO, PPC, email marketing, and content creation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in marketing with a proven track record of success.
• Strong understanding of digital marketing channels and tools.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our products and services.
• Manage and oversee all marketing campaigns, ensuring they align with our business goals and objectives.
• Conduct market research to identify trends, opportunities, and potential challenges.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
• Monitor and analyze marketing performance metrics to optimize campaigns and drive results.
• Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain relevant and effective.

Skills

Content marketing

SEO

PPC advertising

Analytics

Social media

Campaign management

Education

Bachelor's degree

Tools

Google Analytics

HubSpot

Social media tools

Job description

Willow National Solutions, a leading technology solutions provider in Portland, OR, is seeking a Marketing Manager for a FULL_TIME position. The role involves driving growth and success through strategic marketing initiatives.

The Marketing Manager will develop and implement marketing strategies, manage campaigns, and analyze performance metrics. Tasks include creating content, managing social media, and coordinating with sales and product teams.

The Marketing Manager will work in a dynamic team environment at Willow National Solutions in Portland, OR. The role requires strong communication and collaboration skills to achieve marketing goals.

The salary for this position is negotiable, reflecting the company's commitment to recognizing and rewarding employees' contributions and experience.

Benefits

• Benefits include comprehensive health insurance plans that cover medical, dental, and vision care, as well as flexible spending accounts to help manage healthcare expenses.
• Employees also have access to retirement plans, such as a 401(k) with company matching contributions, to help them save and plan for their financial future.
• Additionally, the company offers various professional development opportunities, including tuition reimbursement programs, access to online learning platforms, and sponsorship for industry conferences and certifications.
• These benefits are designed to support employees' overall well-being and career growth within the organization.

The Marketing Manager must possess a bachelor's degree in marketing, communications, or a related field, which provides a solid foundation in understanding consumer behavior, market trends, and strategic planning. Additionally, the role requires substantial experience in digital marketing, where the candidate should have a proven track record in developing and executing successful online campaigns. This includes expertise in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. The candidate must also have a strong background in content creation, demonstrating the ability to produce engaging and relevant content that resonates with target audiences. Furthermore, experience in campaign management is essential, involving the planning, implementation, and monitoring of marketing initiatives to achieve specific business objectives. The Marketing Manager should be adept at using various marketing tools and platforms, such as Google Analytics, HubSpot, and social media management tools, to measure campaign performance and make data-driven decisions.

What you will do:

1. Develop and implement comprehensive marketing strategies to promote our products and services.
2. Manage and oversee all marketing campaigns, ensuring they align with our business goals and objectives.
3. Conduct market research to identify trends, opportunities, and potential challenges.
4. Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.
5. Monitor and analyze marketing performance metrics to optimize campaigns and drive results.
6. Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain relevant and effective.

What we need:

1. Bachelor's degree in Marketing, Business, or a related field.
2. 5+ years of experience in marketing, with a proven track record of success in a similar role.
3. Strong understanding of digital marketing channels and tools.
4. Excellent communication and interpersonal skills to work effectively with cross-functional teams.
5. Proven ability to manage multiple projects and priorities in a fast-paced environment.
6. Creative and strategic thinker with a passion for innovation and continuous improvement.