Marketing Manager

Willow Pacific LLC; Fort Worth (TX); On-site; USD 35,000 - 46,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

Willow Pacific LLC in Fort Worth, TX is seeking a Marketing Manager to lead strategy and execution across digital and traditional channels. You will develop campaigns, manage the marketing budget, and collaborate with sales and product teams to align efforts with business goals.

Ideal candidates have a bachelor’s degree in marketing or related field, 3–5 years of B2B marketing experience, strong analytical skills, and proficiency in digital marketing tools. Renewable energy experience is a plus.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of B2B marketing experience, preferably in industrial or energy sectors.
• Experience developing and implementing marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (SEO, SEM, social media).
• Excellent communication and collaboration skills.

Responsibilities

• Develop and execute marketing strategies to promote Willow Pacific LLC's products and services.
• Manage and oversee the marketing budget to ensure optimal allocation and performance.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Conduct market research to identify trends and opportunities for growth.
• Create and manage marketing campaigns across digital, social media, and traditional channels.
• Monitor and analyze marketing performance to measure ROI and inform decisions.
• Build and maintain relationships with clients, partners, and industry influencers.
• Stay up-to-date with industry trends and best practices in marketing and digital media.

Skills

Marketing strategy

Digital marketing

SEO/SEM

Data analysis

Budget management

Cross-functional collaboration

Communication skills

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

Marketing Manager at Willow Pacific LLC in Fort Worth, TX. Full-time position with a salary range of $35,000 to $45,862.

You’ll develop and implement marketing strategies to increase brand awareness and customer engagement. Collaborate with sales and product teams to align marketing efforts with business goals.

Join our team in Fort Worth, TX, where you can work in a collaborative environment that values your ideas and contributions. Fort Worth is a vibrant city with a rich history, known for its diverse culture, thriving arts scene, and numerous outdoor recreational opportunities. You’ll have the chance to work alongside a dedicated and innovative team, contributing to a dynamic and supportive workplace. The collaborative environment fosters creativity and growth, allowing you to bring your unique perspectives and skills to the table. As a valued member of the team, you’ll have the opportunity to learn from and collaborate with professionals in various fields, further enhancing your own development and expertise. Fort Worth’s strong sense of community and commitment to quality of life make it an ideal place to live and work, providing a balanced lifestyle that supports both personal and professional growth.

The salary range for this position is set between $35,000 and $45,862 per year, which is designed to reflect the responsibilities and qualifications required for the role. In addition to the base salary, the company offers a comprehensive benefits package that includes health insurance, retirement plans, and paid time off. These benefits are intended to provide employees with a competitive compensation package that supports their overall well-being and financial security.

You should have a bachelor's degree in marketing, communications, or a related field. Experience in marketing strategy and digital marketing is required. Strong analytical and communication skills are essential.

Responsibilities:

• Develop and execute marketing strategies to promote Willow Pacific LLC's products and services.
• Manage and oversee the marketing budget to ensure optimal allocation and performance.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Conduct market research to identify trends and opportunities for growth.
• Create and manage marketing campaigns across various channels, including digital, social media, and traditional advertising.
• Monitor and analyze marketing performance to measure ROI and make data-driven decisions.
• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.
• Stay up-to-date with industry trends and best practices in marketing and digital media.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in marketing, with a focus on B2B or industrial markets.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of digital marketing tools and platforms, including SEO, SEM, and social media.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Proficiency in Microsoft Office Suite and other relevant marketing software.
• Experience in the renewable energy sector is a plus.