Marketing Manager

New Horizon Academy; Plymouth (MN); In loco; USD 80.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

401K with Employer Match

Health, Dental & Life Insurance

Childcare Discount

Paid Time Off

Career advancement opportunities

Continued Education

Descrizione del lavoro

New Horizon Academy seeks a Marketing Manager to lead CRM, marketing automation, and regional go-to-market planning across 100+ locations, including Minnesota. You will translate strategy into executable campaigns and partner with field leaders to drive enrollment growth.

This role manages budgets, vendors, and cross-functional projects, supports content strategy, SEO, events, and community engagement, and requires travel to new markets and openings.

Competenze

• Bachelor's degree in marketing, communications, business, or related field.

Mansioni

• Own the day-to-day CRM and marketing automation across locations.

Conoscenze

CRM management

Marketing automation

Go-to-market planning

Budget management

Vendor management

Analytics

Brand strategy

Content marketing

SEO

Project management

Communication skills

Travel willingness

Formazione

Bachelor's degree in marketing, communications, or related field

Strumenti

LineLeader

Salesforce

Google Analytics

WordPress

Mailchimp

Monday.com

Descrizione del lavoro

POSITION OVERVIEWThe Marketing Manager is the operational lead for New Horizon Academy marketing, translating strategy, campaigns, and brand direction into effective execution across our markets and locations. This role oversees three connected areas of work: CRM and marketing automation, regional and school go-to-market planning, and marketing program and project management.The Marketing Manager works closely with District Managers, Area Directors, RVPs, and leaders across the organization to develop and execute marketing plans that support enrollment growth, new market expansion, and the overall New Horizon Academy brand. The role serves as a key day-to-day partner to field leadership and coordinates marketing execution across internal teams, agencies, vendors, and other cross-functional partners.The role supports established locations as well as new market and school growth across New Horizon Academy's 100+ locations, including Minnesota, Idaho, Colorado, Iowa, Kansas, Nebraska, and incoming Wisconsin and North Carolina locations, as well as Kinderberry Hill locations.ESSENTIAL FUNCTIONSCRM & MARKETING AUTOMATIONOwn the day-to-day management, administration, optimization, and data quality of the CRM (LineLeader) and marketing automation platforms across all locations.Manage the lead lifecycle from inquiry through tour and enrollment, including lead routing, tour scheduling, automated communications, and enrollment pipeline reporting.Develop and maintain CRM dashboards and KPIs, monitor performance, identify trends and opportunities, and translate data into actionable recommendations.Continuously improve CRM messaging, workflows, personalization, and testing to support lead conversion and enrollment growth while maintaining brand standards.Serve as the CRM subject matter expert, providing training and support to school and field leaders.Partner with IT and vendors on integrations, technical issues, enhancements, data flow, and platform performance.Support CRM setup, campaigns, and enrollment pipeline development for new schools and markets.GO-TO-MARKET & MARKETING STRATEGYDevelop and execute marketing plans for new locations, new markets, and identified opportunity schools, aligning local plans with organizational strategy and enrollment goals.Partner with District Managers, Area Directors, RVPs, and operations leaders to develop plans tailored to local market conditions, demographics, competition, and enrollment needs.Translate brand strategy and campaign direction into local execution across digital, paid, social, CRM, community, event, and other appropriate channels.Coordinate marketing activities that support enrollment growth, including advertising, events, partnerships, sponsorships, and community engagement.Manage marketing budgets, vendor relationships, contracts, and advertising activities to support business objectives.Monitor market trends, demographics, competitive activity, and marketing performance to inform recommendations and identify opportunities.Serve as a primary marketing contact for field leadership and help prioritize and coordinate incoming marketing requests.Uphold New Horizon Academy's brand standards across all marketing activities.MARKETING PROGRAM & PROJECT MANAGEMENTCoordinate marketing projects, priorities, timelines, deliverables, and resources across the marketing team and cross-functional partners.Facilitate communication and handoffs between internal teams, agencies, vendors, and other stakeholders to keep projects moving forward.Support content strategy, editorial planning, customer and employee communications, SEO, website performance, and digital and social media initiatives.Coordinate events, presentations, partnerships, sponsorships, and other multi-stakeholder marketing initiatives.Serve as a first point of triage for marketing-related technical and operational issues, coordinating resolution with the appropriate internal or external resource.Identify project risks, resource conflicts, and timeline gaps early and bring forward solutions and recommendations.Support marketing team processes, meetings, documentation, and onboarding.QUALIFICATIONSBachelor's degree in marketing, communications, business, or a related field.4+ years of marketing experience, including direct experience managing a CRM or marketing automation platform.Experience with multi-location, multi-market, regional, franchise, or B2C services marketing strongly preferred.Experience developing and executing go-to-market plans in partnership with field or operations leadership.Proficiency with CRM, marketing automation, analytics, and project management platforms; experience with LineLeader, Salesforce, Google Analytics, WordPress, Mailchimp, Monday.com, or similar tools preferred.Strong understanding of branding, digital marketing, content, SEO, social media, and marketing performance metrics.Strong project management, organizational, analytical, and problem-solving skills with the ability to manage multiple priorities and deadlines.Excellent communication, collaboration, consultative, and interpersonal skills, including the ability to work effectively with senior and field leadership.Comfortable working independently, troubleshooting issues, and coordinating internal and external resources to achieve results.Strong sense of accountability, initiative, and customer service.Able to handle confidential information appropriately.Able and willing to travel occasionally to support new market launches, school openings, and other business needs; occasional evening or weekend support may be required.Must pass the required state and federal Background Study required by the Department of Human Services.BENEFITSSalary Range: $80,000 - $90,000Fun, passionate, professional work environment401K with Employer MatchHealth, dental and life insuranceChildcare discountPaid Time Off and Holiday PayCareer advancement opportunitiesContinued Education TrainingThis position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, New Horizon Academy reserves the right to modify, add, or remove duties as necessary or desired. E.O.E.