Marketing Manager

SkyWater Search Partners; Paynesville (MN); On-site; USD 80,000 - 100,000; Full time

Job summary

SkyWater Search Partners is seeking a Marketing Manager responsible for leading a marketing team to enhance brand awareness and drive customer engagement. The ideal candidate will have over 5 years of marketing experience, strong budget management skills, and expertise in digital marketing platforms. This primarily in-office role includes occasional travel and collaboration with multi-functional teams to support measurable business growth in the building materials industry.

Qualifications

• 5+ years of progressive marketing experience, including leadership roles.
• Strong copywriting and editing abilities.
• Analytical mindset with a data-driven approach.

Responsibilities

• Lead and evaluate a marketing team to achieve goals.
• Develop integrated marketing plans across multiple channels.
• Manage the marketing budget and track ROI.

Skills

Project management

Team leadership

Communication skills

Copywriting

Google Analytics

SEO/SEM tools

Social media marketing

Microsoft Office

Adobe Creative Suite

Data-driven decision making

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Creative Suite

Canva

Job description

Marketing Manager

SkyWater is partnering with a leading building materials and millwork company that distributes their products nationwide. Our client has a strong reputation for customer service and operational excellence.

Position Overview

The Marketing Manager is responsible for leading and developing a high-performing marketing team to drive brand and product awareness, customer engagement, and marketing support within an established B2B customer base. This role partners cross-functionally with Sales, Operations, and Product teams to create integrated marketing strategies that strengthen market presence and support measurable business growth.

Key Responsibilities

• Lead, mentor, and evaluate a team of marketing specialists and coordinators to achieve quarterly and annual goals
• Develop and execute integrated marketing plans across print, digital, events, public relations, and content marketing to generate qualified leads and nurture prospects
• Manage the annual marketing budget in partnership with Accounting, optimizing spend and tracking ROI across initiatives
• Ensure brand consistency across all channels, including website, social media, digital and print collateral, advertising, showrooms, and trade materials
• Analyze marketing performance using data and analytics tools; provide insights and recommendations for continuous improvement
• Collaborate with Sales, Customer Support, and Product teams to align messaging with product updates, launches, and business priorities
• Identify and support cross-functional process improvement initiatives
• Manage external agencies and vendors to ensure quality, consistency, and timely delivery of marketing assets
• Develop and maintain documentation, training, and best practices for marketing processes and tools

Required Skills & Qualifications

• Strong project and budget management capabilities
• Proven experience leading and developing teams
• Excellent written and verbal communication skills
• Strong copywriting, editing, and proofreading abilities
• Experience with Google Analytics and SEO/SEM tools
• Proficiency in social media platforms and digital advertising (Facebook, Instagram, LinkedIn, YouTube, Pinterest)
• Familiarity with Microsoft Office, Adobe Creative Suite, and Canva
• General understanding of AI tools (such as ChatGPT or Microsoft Copilot)
• Analytical mindset with a data-driven approach to decision-making
• Ability to collaborate effectively across teams and influence stakeholders

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of progressive marketing experience, including at least 2 years in a leadership or supervisory role
• Experience in manufacturing, building products, or a related industry is a plus

Work Environment & Expectations

• Primarily in-office role with a standard 40-hour workweek; schedule may vary based on business needs
• Occasional travel may be required for trade shows, client visits, and vendor meetings (up to 25%)
• Frequent computer use with extended periods of sitting; occasional standing, bending, and light lifting (up to 25 lbs)
• Regular collaboration with internal teams and external partners
• Work may occasionally involve interaction with production or warehouse environments

Additional Information

• This role requires the ability to work both independently and collaboratively in a fast-paced environment
• Reasonable accommodations will be provided in accordance with applicable laws