Head of Sales

Raide Inc.; Boulder (CO); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Commission + bonus

Job summary

Raide Inc. is seeking a Head of Sales to lead wholesale, expand our North American and international retail presence, and manage key accounts. You will partner with leadership, product, and marketing to maintain the brand’s performance and authenticity.

You will build a scalable wholesale org, lead a team eventually, and travel monthly/quarterly to drive growth with strategic partners in sport and outdoor communities.

Qualifications

• 6–10+ years of international wholesale sales experience in outdoor, running, or performance gear.
• Proven track record growing wholesale presence with specialty retailers and distributors.
• Strong network within the outdoor retail community.

Responsibilities

• Lead wholesale strategy across North America and international markets.
• Manage key retail accounts and align with brand positioning.
• Forecast demand with operations and product teams.
• Assist in pricing strategy across regions.
• Drive sell-through with retailers through merchandising and education.
• Support reps and distributors and build out the wholesale team as needed.
• Represent the brand at industry events and key retail meetings.
• Provide market feedback to inform product and strategy.

Skills

Wholesale sales

Relationship management

Forecasting

Account management

Travel readiness

Strategic thinking

Job description

Raide exists to elevate human-powered movement in the mountains. We design and build the highest-performing and most functional equipment and apparel for ski touring and running.

We are one of the fastest-growing brands in outdoor sports by defying industry norms and holding an uncompromising bar across product, storytelling, and how we operate internally. This is a rare opportunity to help build a generational brand from the ground up — where everything you create directly shapes how athletes experience the mountains.

ROLE OVERVIEW

We’re looking for a Head of Sales to lead Raide’s wholesale business and build strong partnerships with the retailers and distributors who represent the brand. You’ll be stepping into a brand that in it’s first 2 years is in 100+ doors in 20+ countries.

This role is responsible for expanding Raide’s presence in retail, servicing existing retail accounts, managing key accounts, overseeing the performance of our sales reps and developing the sales strategy that supports the brand’s long-term growth.

You will work closely with leadership, product, and marketing to ensure Raide grows with the right partners, in the right markets, while maintaining the brand’s reputation for performance and authenticity.

This is an executional, strategic and relationship-driven role. You will be responsible for identifying growth opportunities, managing key accounts, and helping shape the structure of Raide’s wholesale organization as the company scales.

RESPONSIBILITIES

• Lead wholesale strategy - develop and execute Raide’s wholesale strategy across North America and international markets. Identify the right partners to grow the brand while maintaining strong positioning in specialty outdoor retail.
• Manage key retail accounts - build and maintain strong relationships with Raide’s most important retail partners. Ensure accounts are supported, informed, and aligned with the brand.
• Manage sales forecasting - work closely with operations and product teams to forecast demand, manage seasonal order cycles, and ensure alignment between sales commitments and production planning.
• Pricing - you’ll help price Raide products internationally.
• Drive sell-through success - partner with retailers on merchandising, education, and product storytelling to help ensure strong sell-through at the store level. Work with Raide’s creative team to bring Raide products to life through wholesale channels.
• Coordinate sales representation - manage and support independent sales reps and distributors where appropriate.
• Represent Raide in the market - attend key industry events, trade shows, and retail meetings. Act as a strong ambassador for the brand.
• Provide market feedback - bring insights from retailers and customers back to the product and leadership team to inform product development and strategy.
• Wholesale support - this role will involve supporting accounts on all of their needs from warranty, order changes, etc to product questions.
• Manage and grow a team - this role will eventually build out a wholesale and dealer services team.

WHO YOU ARE

• 6–10+ years of experience in international wholesale sales, ideally in outdoor, running, or performance apparel/equipment
• Experience working with specialty outdoor retailers and key industry accounts
• Strong network within the outdoor retail community
• Proven ability to grow a brand’s wholesale presence while maintaining strong brand positioning
• Strong forecasting and planning capabilities
• Comfortable working in a fast-growing, entrepreneurial environment
• Highly relationship-driven with strong communication skills
• Strategic thinker who also enjoys being directly involved with accounts
• Willing to travel once a month with international trips once a quarter
• Experience in ski touring and running is a strong plus

WHAT WE OFFER

• Competitive salary ($100k–$150k + commission + bonus)

We are an Equal Opportunity Employer and are committed to building a diverse, inclusive workplace where everyone can thrive. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the application and hiring process. If you require an accommodation to participate, please contact us at [e-mail] and we will work with you to meet your needs.

Age-Identifying Information

In support of fair and equitable hiring practices, we ask that applicants omit age-identifying information from their application materials – such as graduation years, years of attendance, or dates unrelated to job qualifications. This helps ensure all candidates are evaluated solely on their skills, experience, and ability to perform the role.