Marketing Manager

David Roberts Consulting; Norman (OK); On-site; USD 85,000 - 120,000; Full time

Job summary

David Roberts Consulting in Norman, OK is seeking a Marketing Manager to develop and execute strategic marketing plans that grow brand awareness and drive demand. You will lead a marketing team, manage campaigns across digital, social, email, and traditional channels, and ensure ROI is tracked.

Responsibilities include content creation, SEO, analytics, budget management, and collaboration with sales and leadership to align initiatives with company goals.

Qualifications

• Minimum of a bachelor’s degree in marketing, business, communications, or related field.
• Education and experience in lieu of degree may be accepted.
• 8+ years of experience in marketing or related role.
• Strong understanding of digital marketing, SEO, content strategy, and analytics.
• Proficiency in Canva and Adobe Creative Suite.
• Excellent oral and written communication skills.
• Ability to multi-task and adapt to changing environments.
• Strong project management skills with the ability to handle multiple projects.
• Attention to detail and organizational skills.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Supervise and mentor marketing team members.
• Manage and oversee marketing campaigns across digital, social, email, and traditional channels.
• Plan and manage the marketing budget with efficient resource allocation.
• Collaborate with sales and leadership to align marketing initiatives with goals.
• Oversee content creation for websites, social media, and promotional materials.
• Track, measure, and report on performance and ROI.
• Manage relationships with external vendors and agencies.
• Participate in community events reflecting the brand and objectives.
• Conduct market research to identify trends and competitor offerings.
• Ensure staff maintains accurate project documentation in Monday.com.

Skills

Digital marketing

SEO

Content strategy

Analytics

Leadership/mentoring

Project management

Written and verbal communication

Adaptability

Budget awareness

Education

Bachelor's degree in marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

Basic Job Description:The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans. This role oversees marketing campaigns, brand positioning, materials, and market research to drive growth and increase brand awareness.Essential Duties and Responsibilities:Supervise and mentor marketing team members.Develop and execute comprehensive marketing strategies aligned with business goals.• Manage and oversee marketing campaigns across digital, social media, email, and traditional channels. • Plan and manage the marketing budget, ensuring effective allocation of resources.Collaborate with sales and leadership teams to align marketing initiatives with goals.Oversee and participate in content creation, including websites, social media, and promotional materials.Track, measure, and report on performance and ROI.Manage relationships with external vendors and agencies.• Attend community events, marketing events, and community engagement initiatives ensuring they reflect the company’s brand and support strategic business objectives. • Conduct market research to identify customer trends, competitor offerings, and demographic data.Interact with facility staff, clients, and family members in a professional manner, adhering to company policies and procedures.Ensure staff is maintaining accurate project documentation in Monday.com.Other duties assigned by the leadership team.Requirements:Minimum of a bachelor’s degree in marketing, Business, Communications, or related field. Education and experience in lieu of degree may be accepted.8+ years of experience in marketing or another related role.Strong understanding of digital marketing, SEO, content strategy, and analytics.Proficiency in Canva and Adobe Create Suite.Excellent oral and written communication skills.Operates with flexibility and adaptability to any environment.Ability to multi-task, interpreting on-going problems and suggesting possible solutions.Strong project management skills with the ability to handle multiple projects and priorities in a fast-paced environment.Strong attention to detail and organization skills.