Integrated Marketing Manager

integralads; New York (NY); On-site; USD 69,000 - 119,000; Full time

Job summary

Integral Ad Science in New York seeks a Marketing Manager to join our growing EMEA Marketing team. You will coordinate with the EMEA and Global teams to execute the marketing strategy and drive regional initiatives.

The role includes localizing activities for France, organizing events, building partnerships, and leading lead generation, social media and SEO efforts to enable the sales team. You will report on ROI and optimize campaigns continuously.

Qualifications

• Minimum 3 years experience in marketing in digital advertising / ad-tech.
• Degree in Marketing or business-related discipline.
• Excellent interpersonal and written/verbal communication.
• Excellent project management and event management skills.
• Knowledge of marketing automation tools and Salesforce.

Responsibilities

• Define, plan and execute the Marketing strategy (incl. budgeting).
• Localizing key activities in France from the global marketing strategy.
• Collaborate with the EMEA Marketing team, and cross-functional teams to align with business goals for the regions.
• Organize and coordinate events, including hosting proprietary events, identifying key conferences and sponsorships, supporting the team on these events, attending to key industry events and leading engagements from planning to execution.
• Develop relationships and engagement with industry bodies and partners, attending committees, developing content and our presence at events.
• Co-partner with the Communication team to create and localize content, PR, and events, to best promote the company’s messaging.
• Development of corporate marketing efforts for the company including Lead Generation, Social Media and SEO.
• Reporting and proving ROI of marketing activities, providing recommendations for future activations and strategy.

Skills

Marketing experience in digital adver

Interpersonal communication

Project and event management

Understanding of data and ad tech

Education

Degree in Marketing or business discipline

Tools

Salesforce

Marketing automation tools

Job description

Job Description

We are looking for a Marketing Manager to join our growing EMEA Marketing team. The Marketing Manager will report to the Marketing Director EMEA and will be instrumental in executing the company's marketing strategy. The position will require coordinating with the EMEA Marketing team and the Global Marketing team based in the Integral Ad Science HQ in New York.

This is an exciting opportunity to work for a fast-paced company in the ad tech industry. As we continue to grow the business, the person in this position will develop new marketing practices for France and ensure the sales team is set up for success. The ideal candidate will be self-motivated with a strong desire to learn within an international marketing team.

What You'll Do

• Define, plan and execute the Marketing strategy (incl. budgeting).
• Localizing key activities in France from the global marketing strategy.
• Collaborate with the EMEA Marketing team, and cross-functional teams to execute marketing strategy and align with business goals for the regions.
• Organize and coordinate events, including hosting proprietary events, identifying key conferences and sponsorships, supporting the team on these events, attending to key industry events and leading engagements from planning to execution.
• Develop relationships and engagement with industry bodies and partners, attending committees, developing content and our presence at events.
• Co-partner with the Communication team to create and localize content, PR, and events, to best promote the company's messaging.
• Development of corporate marketing efforts for the company including Lead Generation, Social Media and SEO.
• Reporting and proving ROI of marketing activities, providing recommendations for future activations and strategy.

What You'll Need

• Minimum 3 years experience in marketing in digital advertising / ad-tech
• Degree in Marketing or business-related discipline.
• Excellent interpersonal and communication skills, both written and verbal.
• Excellent project management and event management skills.
• Knowledge of marketing automation tools, Salesforce, budget management a plus.
• Knowledge of data and technology businesses within the advertising industry

IAS Pay Transparency

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate's compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location

US - New York, NY Primary Location Base Pay Range:

$69,300.00 - $118,800.00 Annual

About Integral Ad Science

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com .

Equal Opportunity Employer

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [e-mail].