Marketing Manager

topazhradvisory; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Performance-based bonus opportunities

Comprehensive benefits package

Paid time off and company holidays

Professional development and growth

High-visibility role with executive

Job summary

Topaz HR, a growing health care organization in New York, seeks a Marketing Manager to lead brand awareness, digital marketing, and community engagement. You will craft strategies to grow occupancy, strengthen referrals, and boost patient engagement while aligning branding across channels.

The ideal candidate is data-driven with strong communication skills and experience managing multi-channel campaigns in a healthcare setting.

Qualifications

• 3+ years of marketing experience.
• Experience in marketing, communications, brand management, or digital marketing roles.
• Strong knowledge of social media, content marketing, SEO, email marketing, and analytics.
• Excellent communication, organizational, and project management skills.
• Experience managing multiple priorities in a fast-paced environment.
• Proficiency with CRM systems, Google Analytics, and Microsoft Office.
• Healthcare, senior living, rehabilitation, or healthcare services experience preferred.

Responsibilities

• Develop and execute marketing campaigns that support growth and occupancy goals.
• Manage digital marketing efforts, including social media, website content, email marketing, SEO, and online advertising.
• Create marketing materials, presentations, newsletters, and promotional content.
• Build relationships with referral sources, healthcare professionals, and community partners.
• Coordinate events, outreach programs, and community engagement initiatives.
• Monitor campaign performance and provide reporting on key marketing metrics.
• Ensure consistent branding and messaging across all marketing channels.
• Partner with leadership on strategic growth and business development initiatives.

Skills

Marketing experience

Social media

SEO

Email marketing

Analytics

CRM systems

Microsoft Office

Content marketing

Communication

Project management

Tools

CRM software

Google Analytics

Microsoft Office

Job description

Position Overview

A growing healthcare organization is seeking a Marketing Manager to lead brand awareness, digital marketing, community outreach, and patient engagement initiatives. This role will develop and execute marketing strategies that support growth, strengthen referral relationships, enhance brand visibility, and drive business results. The ideal candidate is a creative, data-driven marketer with strong communication skills and experience managing multi-channel campaigns.

Responsibilities

• Develop and execute marketing campaigns that support growth and occupancy goals
• Manage digital marketing efforts, including social media, website content, email marketing, SEO, and online advertising
• Create marketing materials, presentations, newsletters, and promotional content
• Build relationships with referral sources, healthcare professionals, and community partners
• Coordinate events, outreach programs, and community engagement initiatives
• Monitor campaign performance and provide reporting on key marketing metrics
• Ensure consistent branding and messaging across all marketing channels
• Partner with leadership on strategic growth and business development initiatives

Qualifications

• 3+ years of marketing experience
• Experience in marketing, communications, brand management, or digital marketing roles
• Strong knowledge of social media, content marketing, SEO, email marketing, and analytics
• Excellent communication, organizational, and project management skills
• Experience managing multiple priorities in a fast-paced environment
• Proficiency with CRM systems, Google Analytics, and Microsoft Office
• Healthcare, senior living, rehabilitation, or healthcare services experience preferred

Compensation & Benefits

• $90,000-$120,000 salary (based on experience)
• Performance-based bonus opportunities
• Comprehensive benefits package
• Paid time off and company holidays
• Professional development and advancement opportunities
• High-visibility role with exposure to executive leadership

About the Employer

The employer is a growing healthcare organization dedicated to delivering high-quality, patient-centered care through innovative services, compassionate professionals, and a commitment to excellence. The organization fosters a collaborative culture focused on integrity, service, and continuous improvement while supporting long-term growth and community impact.

EEO Statement

Topaz HR is an Equal Opportunity Employer and does not discriminate on the basis of any protected status under applicable federal, state, or local laws.