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Marketing Manager

Goatagency

New York (NY)

On-site

USD 108,000 - 218,000

Full time

8 days ago

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Job summary

Join a leading social-first advertising agency as a Marketing Manager and play a vital role in executing innovative marketing strategies. This position offers the opportunity to craft compelling content, manage dynamic campaigns, and collaborate with a talented team, all while driving brand awareness in a fast-paced environment.

Benefits

Regular social events
Home Office grant
Top-of-the-line MacBook
Flexible remote work
Comprehensive medical, dental, and vision coverage
15 days of PTO with annual increase
Career progression opportunities

Qualifications

  • 3-5 years of experience in a marketing role, with strong understanding of marketing principles.
  • Hands-on experience with digital marketing channels and content creation.
  • Strong written and verbal communication skills.

Responsibilities

  • Manage and implement marketing initiatives for brand awareness and lead generation.
  • Develop marketing materials and run multi-channel campaigns.
  • Track, analyze, and report on marketing campaign performance.

Skills

Digital marketing
Content creation
Social media management
Email marketing
Campaign execution

Education

Bachelor's degree in Marketing or related field

Job description

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The Goat Agency, the planet's leading social-first advertising agency powered by creators, is seeking a dynamic and creative Marketing Manager to join our NYC team. As we accelerate our expansion in the US, this exciting new role offers you the chance to play a pivotal part in bringing our brand to life, engaging our target audiences, and supporting our growth as an industry leader. If you're a hands-on marketer passionate about creating compelling content, managing engaging campaigns, and driving results, we want to hear from you!

Why The Goat Agency?

We're not just any agency; we're the architects of award-winning social and influencer campaigns across 70+ countries. We've partnered with, retained, and scaled some of the most exciting brands you know and love. As the primary influencer marketing solution for WPP Media (formerly GroupM), we offer unparalleled scale and opportunity. You'll be joining a global team of 600+ social natives dedicated to delivering exceptional results and shaping the future of marketing.

Your Impact as Marketing Manager:

As our US Marketing Manager, you'll be at the heart of our marketing execution. You'll manage and implement marketing initiatives that build brand awareness, generate leads, and showcase The Goat Agency's expertise. You'll be responsible for crafting engaging content, running dynamic campaigns, and ensuring our marketing efforts resonate with our key audiences.

What You'll Get To Do:

  • Manage and implement multi-channel marketing campaigns (digital, social, email, content) to achieve brand and lead generation goals.
  • Develop and create compelling marketing materials, including case studies, social media content, white papers, and sales enablement resources.
  • Lead on press communications and relationship building with key US publications and media.
  • Work with our Social Media Manager to capture and plan US focused social content to drive awareness
  • Assist in the execution of lead generation strategies and campaigns, working with the team to nurture leads through the marketing funnel.
  • Support the planning and execution of industry events, webinars, and PR initiatives to enhance brand visibility.
  • Track, analyze, and report on the performance of marketing campaigns and initiatives, providing insights for optimization.
  • Work closely with sales, client services, and other internal teams to ensure marketing efforts are aligned and effective.

This Role Is For You If You Have:

  • 3-5 years of experience in a marketing role, with a strong understanding of marketing principles and campaign execution. Agency experience is a plus.
  • Hands-on experience with digital marketing channels, content creation, social media management, and email marketing. Familiarity with the influencer marketing landscape is beneficial.
  • Experience in drafting press releases and pitches for media, as well as coming up with proactive angles for pitching.
  • A creative flair for developing engaging content, combined with strong attention to detail in execution.
  • Strong written and verbal communication skills, with the ability to adapt your style for different channels and audiences.
  • The ability to analyze marketing data and provide actionable insights. Experience with marketing analytics tools is a plus.
  • The ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
  • A collaborative spirit with the ability to work effectively within a team.

The Perks of Joining the Herd:

  • Connect & Thrive: Regular social events and ongoing clubs mean there's always something fun happening.
  • Home Office Bliss: A $250 grant to perfect your WFH setup after probation.
  • Tech'd Out: We’ll equip you with a top-of-the-line MacBook.
  • Work Your Way: Enjoy the flexibility of remote work and adaptable hours.
  • Health & Wealth: Comprehensive medical, dental, and vision coverage, plus a 401k with company match.
  • Recharge & Reset: Start with 15 days of PTO, earning an extra day each year you're with us.
  • Grow With Us: Genuine opportunities for career progression and advancement within The Goat Agency.
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing
  • Industries
    Advertising Services and Marketing Services

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Medical insurance

Vision insurance

401(k)

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