Marketing Manager

ASM Global; New Orleans (LA); On-site; USD 70,000 - 110,000; Full time

Job summary

Legends Global, leader in privately managed public assembly facilities, seeks a Marketing Manager for Caesars Superdome, Smoothie King Center and Champions Square. You will develop campaigns, manage email marketing, digital signage, and print collateral to drive ticket sales and brand exposure.

Ideal candidates have a background in communications/marketing and 3–4 years in graphic design, with strong MS Office and data-driven marketing skills.

Qualifications

• Bachelor’s degree in communications, marketing, public relations, graphic design or related field preferred.
• Minimum of 3-4 years of professional graphic design experience.
• Proficiency with PC Windows-based Microsoft Office (Outlook, Excel, Word, PowerPoint).

Responsibilities

• Create, strategize and deploy eblasts for venue pre-sales, on-sales and promotions to drive ticket revenue.
• Segment databases by client buying patterns to boost engagement and purchases via social and email.
• Utilize Ticketmaster tools to broaden exposure, drive sales and analyze data from online marketing platforms.
• Analyze data and create campaigns using Klaviyo, BI and other tools to track progress.
• Oversee Social Media Content Calendar to increase exposure and engagement across channels.
• Create event-related and brand-related print/online ad collateral.
• Execute local and regional media buys as requested by promoters and Sales & Marketing Team.
• Manage venue cross-promotional assets for Saints and Pelicans events.

Skills

Communication skills

Organizational skills

Motivated / self-directed

Ability to work nights weekends

Education

Bachelor’s degree in communications, marketing, public relations, graphic design or related field

3-4 years of professional graphic design experience

Tools

MS Office

Outlook

Excel

Word

PowerPoint

Job description

POSITION: Marketing Manager

DEPARTMENT: Event Services

REPORTS TO: Event Services Manager

FLSA STATUS: Salaried/Exempt

Summary

Legends Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Marketing Manager for Legends Global/Caesars Superdome | Smoothie King Center | Champions Square.

Essential Duties and Responsibilities

• Creation, strategy, and deployment of eblasts related to venue pre-sales, on-sales and special promotions to drive ticket revenue and the number of click-throughs to venue complex websites
• Database segmentation, based on clients buying patterns to increase engagement and purchases utilized by social promotions and email advertising.
• Responsible for utilizing Ticketmaster tools and marketing resources (i.e. TM One) to create broadened exposure, drive ticket sales, and analyze/report on incoming data from various online marketing platforms
• Utilizes all software tools including Klaviyo, Business Intelligence, Writer and other provided resources to analyze data, create campaigns and track progress.
• Oversee the development and implementation of the Social Media Content Calendar to increase exposure and drive engagement across all channels.
• Creation of event-related and brand-related print/online ad collateral
• Executing local and regional media buys as requested by promoters and Sales & Marketing Team
• Management of all Legends Global event-related Saints and Pelicans cross-promotional assets including graphic signage, tv and radio spots, and in-arena promotions
• Maintain all event marketing plans, including promoter and venue expenses. Complete all necessary purchasing and accounting forms and procedures related to said expenses.
• Identify, develop and leverage bonus, trade and promotional opportunities, and event-related media appearances to drive event ticket sales and positive exposure of venues
• General maintenance of all three venue complex websites as well as daily updates to the event schedule, event-related informational pages, artwork, and sales materials
• Creation of event-related digital signage at all venues within the complex
• Responsible for securing advertising materials from Event Promoters for Production Department to display on venue complex LED signage (ads, commercials, etc.)
• Creation and deployment of eblasts, print and online ads to market the venue complex and drive new private event bookings
• Creating, updating and ordering of all sales collateral as needed
• Oversee the design of artwork for promotional/sales gifts as needed
• Design of all collateral, print signage, newsletters, presentations and internal communications for the venue complex and the Louisiana Stadium and Exposition District as requested
• Responsible for maintaining and increasing the in-house email database for the venue complex through creative strategies to increase ticket sales, ancillary revenues and bookings
• Responsible for maintaining library and archiving all photographs on servers for venue complex use
• Manage and create all artist/promoter gifts, back of house enhancements and event related activations
• Event setup photography & event day documentation as needed
• Develops Event Media Advisories and escorts media / event personnel as needed.
• Maintains profiles and lists of all media in the market / market demographics.
• Conducts media and client and special-request tours of the facilities as needed.
• Is responsible for the coaching, development, training and corrective action for Marketing team members.
• Manages time-off requests, weekly payroll and all other payroll related responsibilities for the Marketing team.
• All other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must successfully pass a criminal background check
• Superior communication and organizational skills
• Must be highly motivated, self-directed, and have ability to work in a fast-paced environment
• Able to work nights, weekends, and holidays as needed
• Education and/or Experience
• Bachelor’s degree in communications, marketing, public relations, graphic design or related field preferred
• Must have a minimum of 3-4 years of professional graphic design experience
• PC Windows-based Microsoft Office applications, including Outlook, Excel, Word, and PowerPoint
• Must possess a valid Louisiana Driver’s license at the time of appointment and throughout employment

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

Note

• The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.