Digital Marketing Manager

Legends Global; Las Vegas (NV); On-site; USD 75,000 - 120,000; Full time

Job summary

Legends Global in Las Vegas seeks a Digital Marketing Manager for Allegiant Stadium to drive end-to-end digital communications across social media and owned channels. You will translate data into insights and action, supporting revenue and fan engagement.

You will own social strategy, coordinate with cross-functional teams, oversee content, campaigns, and asset management, and optimize performance to boost attendance and merchandise sales.

Qualifications

• BA/BS degree required for planning and strategy roles.
• 3–5 years in large-scale event marketing and digital campaigns.
• Proficient with Microsoft Office, Google Analytics, and Adobe Creative Suite.
• Experience coordinating with promoters, agencies, and partners.

Responsibilities

• Own social media strategy for the venue and plan content calendars.
• Lead digital and social execution of event marketing plans and campaigns.
• Analyze campaign performance and translate insights into actionable recommendations.
• Coordinate asset delivery, approvals and live deployment with partners.
• Oversee website marketing for event pages, news, and initiatives.
• Collaborate cross-functionally to deliver cohesive event marketing campaigns.

Skills

Social media strategy

Project management

Communication skills

Fast-paced environment

Education

BA/BS Degree (4-year)

Tools

Microsoft Office

Google Analytics

Adobe Creative Suite

Job description

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

Our Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

Allegiant Stadium

Located adjacent to the world-famous Las Vegas Strip and home to the Las Vegas Raiders, Allegiant Stadium is an award-winning global events destination. The state-of-the-art, fully enclosed, multipurpose venue, with a capacity of more than 65,000, hosts the world's biggest artists, most sought-after tours and premier sporting events including Super Bowl LVIII, multiple NFL Pro Bowls, WrestleMania 41 and 42, CONCACAF Gold Cup Final and UNLV Rebels football. Allegiant Stadium will also host the 2027 College Football Playoff National Championship, the 2028 Men's Final Four and Super Bowl LXIII in 2029. Allegiant Stadium is committed to giving back to the community through diversity, inclusion, and outreach initiatives. In addition, Allegiant Stadium is proud to be LEED Gold-certified, powered by 100 percent Nevada-sourced renewable energy and dedicated to implementing sustainable practices and programs. For more information, visit allegiantstadium.com or follow @allegiantstadm on X and @allegiantstadium on Instagram.

Job Summary

The Digital Marketing Manager will support the Sr. Director of Marketing by driving the execution, coordination, and optimization of Allegiant Stadium’s end-to-end digital communications across social media and owned digital channels.

This role will act as a strategic execution partner, translating data into insights, insights into recommendations, and recommendations into action through the Stadium’s channels including push notifications, web/app messaging, and social platforms.

The role will focus on audience engagement, content performance, and digital campaign effectiveness, while preparing insights that clearly connect communications activity to revenue, ticket sales, and fan engagement across Allegiant Stadium events and experiences.

Essential Functions

• Develop and execute integrated event and brand marketing strategies with a strong emphasis on social media as a revenue driver, increasing ticket sales, merchandise purchases, and food & beverage revenue through targeted content, campaigns, and calls‑to‑action.
• Own the social media strategy for the venue, partnering with the Senior Director of Marketing and the Marketing Manager to plan, execute, and optimize content calendars supporting upcoming events, brand initiatives, and venue wide priorities. Use performance insights to continuously refine approach and maximize audience conversion.
• Lead digital and social execution of event marketing plans, including announcement and on‑sale timelines, paid and organic digital marketing coordination, content creation, posting and scheduling, and amplification strategies designed to drive demand through all stages of the customer journey.
• Manage tenant team social media support initiatives including game‑day promotion and tenant and venue partner posts as needed.
• Assist in managing end‑to‑end public event marketing plans and documentation ensuring alignment across internal teams and external partners.
• Collaborate cross‑functionally to deliver cohesive event marketing campaigns, overseeing event collateral development and trafficking, grassroots and local promotional ideas, and public relations initiatives to expand reach and drive attendance.
• In coordination with the Marketing Manager, oversee website marketing execution for event pages, news updates, and venue initiatives, ensuring timely, accurate, and conversion‑focused content.
• Analyze campaign and social performance metrics, translating insights into actionable recommendations that improve engagement, conversion, and revenue outcomes.
• Research and analyze current market trends to be able to capitalize on opportunities and inform marketing plans.
• Work in tandem with marketing/booking/promoter teams.
• Manage submitting standard music and third‑party sporting marketing content to run during tenant home games as needed.
• Manage digital creative assets for public events, ensuring all content is produced, delivered, and trafficked in the correct specifications, formats, and sizes across platforms, and received by established deadlines to support campaign execution.
• Serve as a liaison between event promoters, internal marketing teams, and external partners, coordinating asset delivery, approvals, scheduling, and live deployment to ensure all creative is accurately placed and running as planned.
• Oversee third‑party vendors responsible for printed wraps, venue enhancements, and event‑specific branding, ensuring timely installation, quality execution, and cohesive presentation that welcomes tours and shows to Allegiant Stadium while meeting brand and budget expectations.
• Lead the evaluation and bidding of marketing initiatives and projects, identifying when to engage external vendors and agencies to ensure the highest-quality deliverables at competitive pricing while aligning with brand standards, timelines, and revenue objectives.
• Assist with marketing department financial processes, including tracking budgets, managing purchase orders, and coordinating the routing, tracking, and approval of invoices and payments for all marketing initiatives.
• Assist with managing event marketing budgets, tracking expenditures, and coordinating financial approvals to ensure resources are used responsibly while fully supporting the organization’s marketing strategies and event objectives.
• Attend and document community, sustainability, and promotional events as brand representatives as needed.
• Support ongoing updates to pages highlighting Sustainability, Community, and other strategic initiatives.

Required Qualifications

• A minimum education level of: BA/BS Degree (4-year)
• Minimum of 3-5 years of related work experience to include working in large-scale event marketing
• Strong knowledge of Microsoft Office, Google Analytics, and Adobe Creative Suite.
• Hands‑on experience with social media platforms, email, SMS, push notifications, and on‑site messaging tools
• Experience in graphic design and creative trafficking
• Experience managing digital marketing assets and coordinating deliverables across multiple stakeholders, including promoters, agencies, and partners
• Excellent organizational, written, and oral communication skills
• Demonstrated passion for Marketing and/or the Sports & Entertainment Industry
• Ability to manage multiple projects simultaneously
• Works well in a fast paced, team‑oriented environment
• Ability to make quick, complex decisions under pressure with little or no supervision
• Must have a flexible schedule, with the ability to work nights, weekends, and holidays when necessary.
• Ability to demonstrate professionalism and diplomacy when dealing with the public and partners
• Other duties, functions, special projects and responsibilities as assigned by the Senior Director of Marketing

Legends Global reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Legends Global may require an employee to perform duties outside his/her normal description. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.