Marketing Manager

Paladone; New Jersey; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Salary & bonus

Hybrid work

Career growth

International exposure

Training opportunities

Collaborative culture

Impactful role

Job summary

Paladone is seeking a strategic, commercially driven marketing leader to own activity across the USA and LATAM for Paladone and WeCool. Lead campaigns, content, partnerships and growth across multiple channels and markets, partnering with Sales, eCommerce and licensors.

You will influence strategy, manage agencies, and drive awareness, engagement and revenue growth in a hands-on role across international markets.

Qualifications

• 5+ years in Marketing Manager or similar role.
• Experience driving B2B and B2C marketing across USA and LATAM.
• Proven ability to partner with Sales and eCommerce teams.
• Strong digital marketing, content, social media and email capabilities.
• Experience managing agencies and external partners.
• Knowledge of SEO, PPC, CMS and analytics tools.
• Experience with licensed brands and consumer products.
• Ability to operate across international markets.

Responsibilities

• Own marketing activity across the USA and LATAM.
• Partner with Sales and eCommerce to drive revenue.
• Adapt global marketing to local market needs.
• Manage regional marketing plans and reporting.
• Lead social media and influencer activity.
• Support website growth and digital campaigns.
• Manage PR and content for launches.
• Oversee agency relationships and ROI reporting.

Skills

Marketing leadership

B2B/B2C marketing

Sales & ecommerce

Digital marketing

Content marketing

Social media

Email marketing

Agency management

Analytical skills

Stakeholder management

Licensed brands

SEO

PPC

International markets

Job description

USA | Remote/Hybrid | Consumer Products, Toys & Giftware

Looking for a marketing role where you can truly make an impact?

We're looking for an experienced and commercially driven marketing professional to lead all marketing activity across the USA and LATAM for Paladone and WeCool.

This is a unique opportunity to own a region, influence strategy, partner with Sales and eCommerce teams, manage agencies and drive growth across multiple channels and markets.

Whether your current title is Marketing Manager, Senior Marketing Manager, Regional Marketing Manager, Brand Marketing Manager, Consumer Marketing Manager, Ecommerce Marketing Manager or Growth Marketing Manager, we'd love to hear from you.

Paladone and WeCool are global leaders in consumer products, creating innovative toys, gifts, lifestyle products, crafts and compounds enjoyed by customers around the world.

We work with some of the world's biggest brands and licences, including Disney, Warner Bros., Harry Potter, Marvel, DC Comics, Nintendo and Minecraft, delivering exciting products to retailers, distributors and consumers across international markets.

The Opportunity

This is an opportunity to take ownership of marketing across the Americas region, work directly with senior stakeholders and play a key role in the growth of two ambitious international brands

Reporting to the Head of Global Marketing, you will lead marketing activity across the USA and LATAM regions, ensuring campaigns, content and partnerships support both commercial objectives and brand growth.

This is a hands-on role combining strategic thinking with day-to-day execution. You'll work closely with global marketing, sales, ecommerce, licensors, agencies and key retail partners to drive awareness, engagement and revenue growth.

What You'll Be Doing

• Own and execute marketing activity across the USA and LATAM.
• Partner with Sales and eCommerce teams to support revenue growth.
• Adapt global marketing initiatives to local market needs.
• Manage regional marketing plans, priorities and reporting.

Social Media & Influencer Marketing

• Lead social media and influencer activity across key channels.
• Drive audience growth, engagement and brand awareness.
• Measure performance against KPIs and optimise activity.

Digital Marketing & Ecommerce

• Support website growth and optimisation.
• Work with agency partners on SEO, PPC and digital marketing initiatives.
• Support product launches and promotional campaigns.
• Use insights and analytics to improve performance and ROI.

PR, Content & Brand Activation

• Manage PR agencies and media relationships.
• Develop content supporting product launches and campaigns.
• Work with licensors, retailers and distributors on promotional initiatives.
• Increase brand awareness through impactful marketing activity.

Agency Management & Reporting

• Own agency and supplier relationships.
• Set objectives, budgets and performance expectations.
• Track campaign performance, ROI and commercial impact.
• Deliver regular reporting and recommendations to senior leadership.

What We're Looking For

• Experience in a Marketing Manager, Senior Marketing Manager or similar role.
• Strong B2B and B2C marketing experience.
• Experience supporting sales and ecommerce growth.
• Digital marketing, content, social media and email marketing expertise.Experience managing agencies and external partners.
• Strong commercial awareness and analytical skills.
• Excellent communication and stakeholder management abilities.
• Experience within toys, consumer products, giftware, retail, wholesale or FMCG.
• Experience working with licensed brands.
• Knowledge of SEO, PPC, CMS platforms and marketing analytics tools.
• Experience operating across international markets.

What We Offer

• Competitive salary and bonus opportunity
• Flexible and hybrid working
• Career development and progression opportunities
• Exposure to international brands and markets
• Training and learning opportunities
• A collaborative and supportive culture
• The opportunity to make a genuine impact within a growing global business