Marketing Manager

ADP, Inc.; Needham (MA); On-site; USD 90,000 - 110,000; Full time

Job summary

Chestnut Dental seeks an experienced, organized Marketing Manager to develop and execute marketing strategies across all three offices. The role blends strategic thinking with hands-on execution and requires managing day-to-day activities to bring plans to life.

You will lead branding, community outreach, and digital presence including SEO and social media, while coordinating with local teams to maintain brand standards within the larger network.

Qualifications

• Strong written and verbal communication skills are essential.
• Exceptional organizational and project management skills for a multi-location environment.
• Bachelor’s degree in marketing or business preferred; equivalent experience considered.

Responsibilities

• Develop tailored marketing strategies for each Chestnut Dental practice based on local landscape and patient needs.
• Maintain a clear, consistent brand across all offices and develop the practice’s voice and messages.
• Represent Chestnut Dental at community events and plan sponsorships/outreach opportunities to boost visibility.
• Manage SEO and Google Business presence; identify opportunities for improvement and ensure timely follow-through.
• Develop and maintain a comprehensive social media calendar and publish office-specific content.

Skills

Communication skills

Project management

Marketing strategy

Social media marketing

Education

Bachelor’s degree in marketing or business

Tools

Microsoft Office

Google Workspace

Canva

Adobe Creative Suite

CapCut

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Full Time Regular Needham, MA, US

4 days ago Requisition ID: 1188

Salary Range: $90,000.00 To $110,000.00 Annually

Job Summary

Chestnut Dental seeksan experienced, confident,and highly organized marketing professionalto developand execute marketing strategies across all three offices. The idealcandidate combinesstrategicthinking withhands-onexecution and is prepared to manage the day-to-day work required tobring plans to life.The Marketing Manager willlead and own the marketing function.

Primary Responsibilities

• Develop tailoredmarketing strategies for each Chestnut Dental practice based onthelocalcompetitive landscape, community characteristics,andrelevant patientneeds.

Brand and Positioning

• Maintaina clear, consistent, andrecognizable brand acrossall practices.
• Establish and maintain brand standards, ensure consistent messaging across offices, and develop the practice’s voice and key messages.
• Identify and clearly communicate what differentiates Chestnut Dental from competing dental practices.
• Ensure each office maintains an appropriate local identity while remaining aligned with the larger organization.

Community Outreach

• Represent Chestnut Dental at community events, local fairs, and school partnerships; coordinateeventsetup, signage, and giveaways.
• Research and plan sponsorships and outreach opportunitiesthatstrengthen visibilityin each local community.

SEO and Google Business Presence

• Manage the SEO vendor relationship by setting clear expectations, performance measures, and reporting requirements.
• Identify opportunities for improvement and ensure timely follow-through.

Social Media and Content

• Develop and maintaina comprehensive social media calendaraligned withthe overallmarketingstrategy.
• Create, coordinate, schedule,and publish office-specific content.
• Trackthepatient inquirylifecyclefrom initialcontactthroughcompleted treatment.
• Identifytrends, flag concerns,and escalatfindsto management asappropriate.

Education and Experience

• Four or moreyears ofexperience in marketing, event coordination, or community relations;experiencein healthcare oranother service-based industryis preferred but not required.
• Exceptional organizational and project management skills, with the ability to thrivein a fast-paced, multi-location environment.
• Proficiency in Microsoft Office and Google Workspace; familiarity with Canva, Adobe Creative Suite, or CapCut is a plus.
• Confidenceusing a smartphoneto capturephotography andproduce short-form video content.
• Strong written and verbal communication skills, with confidencerepresenting a trusted community brand.
• Bachelor’s degree in marketing or business is stronglypreferred;equivalentprofessionalexperience will be considered.

Preferred Skills

• Experience with social media scheduling tools such asLater, Hootsuite, or Meta Business Suite.
• Familiarity with analytics, email marketing, andSEO.

Physical and Environmental Requirements

This role requires extended periods of computer work, participation in virtual and in-person meetings, and the occasional movement of materials weighing up to 25 pounds. Essential duties may be performed with or without reasonable accommodation.