Marketing Manager

FYIsoft, Inc.; Naples (FL); Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Stock options

Health insurance

401K Plan

Job summary

FYIsoft, Inc. is hiring a hands-on Marketing Manager to build pipeline for our financial software suite. The role offers a base salary of $150,000–$165,000 plus stock options and early equity, with remote US or US East Coast alignment.

Expect ownership of demand generation across paid, social, email, webinars, and events, and close collaboration with Sales on enablement. The candidate will drive product launches like Telli and AI features, craft finance-focused content, and manage HubSpot,

Qualifications

• Bachelor's degree in Marketing is required.
• 5–8 years of B2B marketing experience, including at least 3 years in SaaS.
• Finance background targeting CFOs/controllers or accounting pros, or fintech/ERP experience.
• Hands-on experience with marketing automation and CRM (HubSpot) and AI savvy.
• Track record of campaigns delivering measurable pipeline.
• Strong writing to convey financial software clearly.
• Comfortable in a small, fast-moving team and self-planned work.

Responsibilities

• Plan, launch and optimize multi-channel demand gen campaigns (paid search/social, email, SEO/SEO, webinars, events).
• Support product launches with messaging, collateral and launch content.
• Create content for finance buyers: case studies, ROI guides, blogs, webinars, nurtures.
• Run co-marketing with ERP and accounting partners.
• Manage HubSpot campaigns, lead scoring, workflows and hygiene.
• Report pipeline metrics and ROI weekly and act on insights.
• Collaborate with Sales on handoff and enablement.
• Oversee website, agencies and freelancers.

Skills

B2B marketing

SaaS marketing

Marketing automation

CRM (HubSpot)

AI savvy

Strong writing

Education

Bachelor's in Marketing

MBA (preferred)

Tools

HubSpot CRM

Job description

FYIsoft, Inc. · Remote (US) or US East Coast

About the role

FYIsoft is hiring a hands‑on Marketing Manager to build pipeline for our financial software suite, with a base salary of $150,000–$165,000 and stock options.

FYIsoft builds reporting, budgeting, integration and analytics software for accounting and finance teams: ReportFYI, BudgetFYI, ConnectFYI and Telli, our AI Financial Analyst. All applications, processes and procedures have been AI enabled empowering the team to achieve high productivity. Our customers run NetSuite, Microsoft Dynamics 365 Business Central, Sage Intacct, Acumatica and other ERPs

Get in on the ground floor. We have built a real product with real customers and is privately owned. Joining now means equity at an early stage, a direct line to leadership, and the chance to shape how marketing works here as we grow.

Key responsibilities

• Plan, launch and optimize multi-channel demand generation campaigns (paid search and social, email, AEOs & SEO, webinars, events) that drive qualified pipeline.
• Support product launches, including Telli and new AI features, with messaging, sales collateral and launch content.
• Create content for finance buyers: case studies, ROI guides, blog posts, webinars and email nurtures.
• Run co-marketing with ERP partners and accounting firm partners.
• Manage HubSpot day to day: campaigns, lead scoring, workflows and list hygiene.
• Report weekly on pipeline, conversion rates and campaign ROI, and act on what the numbers show.
• Work closely with Sales on lead handoff, follow‑up and enablement.
• Manage the website, agencies and freelancers.

Required qualifications

• Bachelor's degree in Marketing.
• 5–8 years of B2B marketing experience, including at least 3 years at a SaaS company.
• Finance background: marketing to CFOs, controllers or accounting professionals, or experience in fintech, ERP or financial software.
• Hands‑on experience with marketing automation and CRM (HubSpot ) and AI savvy
• A track record of campaigns that generated measurable pipeline.
• Strong writer who can make financial software clear and compelling.
• Comfortable in a small, fast‑moving team where you plan the work and do it.

Preferred qualifications

• MBA.
• Experience marketing through Microsoft, NetSuite or Sage partner channels.
• Experience launching AI or analytics products.
• Experience managing contractors or a junior marketer.

Location

Naples , Fl. or Remote based on the US East Coast. Remote candidates work East Coast business hours (ET). Occasional travel for events and team meetings.

Compensation and equity

• Base salary: $150,000–$165,000, based on experience and finance‑industry background.
• Stock options: An early‑stage equity grant. Because we have not raised venture capital, early team members can get in on the ground floor and share in the company's growth.
• Benefits: Includes Heath and 401K Plan

Stock option grants are subject to board approval and the terms of FYIsoft's equity plan; details are shared at the offer stage.

FYIsoft, Inc. is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.

FYIsoft, Inc. participates in E-Verify. We will provide the federal government with each new hire's Form I-9 information to confirm employment eligibility.