Product Marketing Manager

Blee; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and equity

Bi-annual get-togethers

Fully paid medical, dental, and vision

OneMedical (US Only)

Life insurance (US Only)

401k + matching (US Only)

Flexible time off

Learning and development funds

Job summary

Blee, an AI-first marketing content compliance platform, seeks its first product marketer to name, shape, and own how this new category is understood by buyers and markets.

You’ll be the second marketer on the team, reporting to the Head of Marketing, owning core messaging, ICP and persona work, and building the sales enablement foundation from scratch to help the company scale in financial services, healthcare, beauty, travel, and beyond.

Qualifications

• Five-plus years in B2B product marketing at an early-stage company
• Experience selling to technical or regulated buyers (legal, compliance, security, finance, infosec)
• Strong writing with a clear point of view on bold positioning

Responsibilities

• Own messaging and positioning across core industries (financial services first)
• Build ICP and persona work for split buyer/user dynamics
• Create the sales enablement foundation from scratch (decks, narratives, objection handling, positioning)
• Run a customer insight engine to feed messaging, content, and product
• Lead GTM for new product and feature launches
• Partner with content, social, events, and web to maintain consistent storytelling across channels

Skills

B2B product marketing

Job description

Why Blee:

Blee is an AI-first marketing content compliance platform. PayPal, NerdWallet, and Brex already trust us. We're YC-backed, founded by an ex-Adobe marketing ops leader and former lawyer, and we're defining a category that didn't exist two years ago—across Fintech, Financial Services, CPG, Travel, and Life Sciences…

With offices in San Francisco and New York, we value in-person work but offer remote-opportunities for the right people. No matter where you join us, you can expect quarterly off-sites and opportunities to join other offices when you feel it’s important. You’ll be joining a team that values clarity, ownership, and shared responsibility—and is focused on building something that genuinely improves how teams work.

The Role

We're hiring our first product marketer to help name, shape, and own how this category gets understood—by buyers, by the market, and eventually by everyone else trying to compete in it.

You’ll be the second marketer on the team, working directly with our Head of Marketing (who comes from content and brand in the compliance space and is hiring you specifically for the PMM craft she doesn't bring). You’ll have unusual ownership: foundational messaging exists but is industry-agnostic, and making it land in financial services, healthcare, beauty, travel, and beyond is largely yours to figure out.

What You’ll Do

In your first six months, you'll rewrite our core narrative for our top three industries, build the ICP and persona work that sales is currently improvising around, and create the sales enablement layer from scratch—the decks, narratives, objection handling, and competitive positioning that don't exist yet in any usable form—and get close enough to customers that you can predict what they'll say before they say it.

After that, the job is whatever the company needs most—competitive positioning, sales enablement that actually gets used, launch playbooks, category-defining content. We'll figure it out together.

• Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond




• Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)




• Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning




• Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product




• Lead go-to-market for new product and feature launches as they come




• Partner with content, social, events, and web to keep the story consistent everywhere it shows up

Who You Are

• Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook. You’ve sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family. You know what it’s like when the buyer and the user are different people with different incentives.




• You write well. Not “marketing well”—actually well. You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you’ve probably killed more decks than you’ve shipped.




• You look past templated SaaS messaging and buzzwords to find the real narrative and you think most positioning could be much more bold. You have a point of view on what good looks like.




• You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea

Bonus if you've done category creation before. Bigger bonus if you've worked in or around regulated industries.

#BI- REMOTE

#LI - REMOTE

How We Work:

We have offices in New York and San Francisco and value in-person collaboration, but we're open to remote for the right person. Wherever you're based, expect bi-annual off-sites and the chance to spend time in our other offices when it matters.

What You’ll Get

• Competitive salary and equity package




• Bi-annual get-togethers




• Fully paid medical, dental, and vision insurance




• Free access to OneMedical (US Only)




• Company-paid life insurance (US Only)




• Company-sponsored 401k + matching (US Only)




• Flexible time off (with mandatory 15 days off)




• Financial support for work-adjacent learning opportunities

Blee is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

For roles based in the US, applicants must have authorization to work for any employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time