Marketing Manager

BA Global Talent; Miami (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

A global company specializing in material handling solutions seeks a Marketing Manager in Miami, FL. This role involves overseeing digital marketing, SEO, and content management, ensuring alignment with commercial goals. The ideal candidate will have at least 5 years of marketing experience, particularly in e-commerce or B2B, and strong English skills. This full-time position offers a competitive compensation package and the opportunity to influence company growth on an international scale.

Qualifications

• Minimum of 5 years of marketing experience in e-commerce or B2B.
• Strong English (written and verbal), Spanish is a plus.
• Experience coordinating multi-country campaigns in various regions.
• Ability to lead initiatives from planning to execution.

Responsibilities

• Develop and optimize digital marketing campaigns across platforms.
• Monitor SEO performance, update product content, and analyze campaign performance.
• Create and manage promotional content including email campaigns.
• Lead multi‑country marketing across US, LATAM, and EU; align with sales and leadership.
• Create/promote content, including emails (Mailchimp) and promotional material.
• Coordinate with design, sales, and operations to ensure consistent messaging.

Skills

Digital marketing tools and analytics platforms

Strong English communication

Creative/design tools (Canva, Photoshop, Illustrator)

Budget management

Market research

Collaboration with international teams

Cross‑country campaigns

Copywriting

Communication

Canva

Photoshop

Illustrator

AI content tools

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

Google Ads

SEO tools

Photoshop

Illustrator

Job description

BA Global Talent is seeking an on‑site Marketing Manager in Miami, FL to join a global company specializing in lifting and material‑handling solutions with operations in the U.S., Latin America, and Europe. The role combines strategic thinking with hands‑on execution, overseeing all aspects of digital marketing, SEO, content creation, and campaign management across e‑commerce platforms and B2B channels.

The Marketing Manager will collaborate closely with sales, operations, design, and executive leadership to ensure marketing initiatives directly support commercial objectives.

SEO & Digital Marketing

• Develop, implement, and optimize digital marketing campaigns across marketplaces (Amazon, eBay, Walmart), Google Ads, and social media platforms.
• Monitor SEO performance and web traffic, updating product content and keywords to increase visibility and conversions.
• Analyze campaign performance (CTR, conversion rates, ROI) and prepare monthly reports with actionable insights.
• Manage marketing strategies across the U.S., Chile, Colombia, and EU markets, ensuring brand alignment while adapting to regional needs.

Content Creation & Management

• Create and manage promotional content, including email campaigns (Mailchimp), product flyers, and social media posts.
• Collaborate with sales and graphic design teams to align marketing materials with commercial goals.
• Take ownership of all marketing communications, setting priorities, and ensuring timely delivery.
• Apply creativity, problem‑solving, and organizational skills to continuously elevate ads, sales strategies, and brand positioning.

Qualifications

• Minimum of 5 years of experience in marketing, ideally in e‑commerce or B2B (experience in B2B industrial products or related industries is highly valued).
• Languages: Strong English skills, both written and verbal. Spanish is strongly valued. Knowledge of Italian, Portuguese, German, or French is a plus.
• Solid knowledge of digital marketing tools and analytics platforms.
• Experience running multi‑country marketing campaigns (U.S., LATAM, and EU).
• Proven ability to lead marketing initiatives from planning to execution.
• Strong communication and copywriting skills in English (Spanish is a plus).
• Highly creative, proactive, independent, and results‑driven professional.
• Experience coordinating with international teams across time zones.
• Experience in budget management and ROI optimization.
• Skilled in market research and competitive analysis.
• Collaborative team player with cross‑cultural awareness.
• Proficiency with creative/design tools (Canva, Photoshop, Illustrator) and AI platforms (ChatGPT, analytics, content generation).
• Must be based in Miami.
• Must be a U.S. citizen or a U.S. resident.
• Opportunity to lead marketing for a global industrial brand.
• A dynamic, entrepreneurial environment where new ideas are valued.
• Direct impact on company growth and international expansion.
• Competitive compensation package.

Schedule

Full‑time

Location

Miami, FL (on‑site)

Only resumes submitted in English will be considered.

All qualified applicants will receive consideration for job opportunities without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.