Marketing Manager

Your After School; Madison (CT); Hybrid; USD 39,000 - 44,000; Full time

Benefits offered by this job

Paid sick leave

Flexible scheduling

Job summary

Your After School is seeking a Marketing Manager in Madison, CT. You will own the marketing strategy, brand, and all channels—social, content, email, website, SEO, events, and partnerships. You will lead with autonomy, shaping the brand end-to-end.

As the first marketing leader, you’ll set strategy, manage the calendar and budget, and drive enrollment growth with modern tools like Canva and AI-assisted content.

Qualifications

• 4+ years in marketing with ownership of strategy, not just execution.
• Experience building or shaping a brand across social, content, email, events, and web.
• Excellent writing and strong visual sense for converting content into campaigns.

Responsibilities

• Set and own the overall marketing strategy, goals, audiences, and yearly plan.
• Direct all brand and content across flyers, blog, website, and emails.
• Plan and manage social content, community engagement, and reputation.
• Lead enrollment campaigns end-to-end across channels and events.
• Own events and school-facing marketing with partners.
• Track performance and report insights to leadership.
• Collaborate with teams on enrollment pushes and partnerships.

Skills

Marketing strategy

Brand building

Content marketing

SEO

Social media management

Email marketing

Tools

Canva

Bloom AI

ChatGPT

Claude

Job description

About Your After School

When the school day ends, enrichment begins. Your After School partners with schools and families across Connecticut and New York to deliver safe, joyful after-school programs where kids explore their interests, discover new passions, and grow into confident, capable young people. As we grow, we're ready to invest in marketing as a true driver of that mission — and we're looking for the person to build it.

About the Role

This is a build-it-and-own-it role for a strategic marketer who wants the whole canvas. As our Marketing Manager, you won't be executing someone else's plan — you'll be creating it. You'll define Your After School's marketing strategy from the ground up and own every channel that carries our brand to families and schools: positioning and messaging, brand identity, social media, blog and website content, email and newsletters, SEO, events, and reputation.

You'll be our first dedicated marketing leader and, for now, a team of one — which means real ownership, real autonomy, and a direct line to the Founder. It's a role for someone who can set the strategy and roll up their sleeves to make it happen, using modern tools (including Canva and AI-assisted content) to move quickly without a big team behind them. If you've wanted the chance to shape a brand end to end and see your fingerprints on everything, this is it.

What You'll Do

Set the Strategy

• Build and own Your After School's overall marketing strategy — goals, audiences, positioning, messaging, and the annual marketing plan — in partnership with the Founder

• Define and steward the brand: voice, visual identity, and guidelines, so families and schools experience one consistent brand everywhere they encounter us

• Own the marketing calendar and budget, prioritizing the channels and campaigns that drive enrollment and strengthen school partnerships

• Translate company goals — enrollment growth, new school partnerships, seasonal registration — into concrete marketing initiatives

Own the Content & Brand

• Direct all creative and content across the brand — flyers, school-facing materials, social graphics, website, and email — produced in-house (Canva, AI-assisted design) or coordinated with contractors as needed

• Write and manage the blog: program stories, SEO-supporting posts, and helpful content families want to share

• Own the website's marketing content — keep it current, on-brand, and optimized to turn visiting families into enrolled ones

• Capture and curate program photos and video that bring our afternoons to life

Run Social & Community

• Plan, create, and schedule content across Instagram, Facebook, and other channels, growing engagement with parents, schools, and community partners

• Manage day-to-day community — monitor and respond to comments and messages in our voice

• Build and manage our online reputation — encourage and showcase family reviews and testimonials

Drive Growth & Enrollment

• Own enrollment and registration campaigns end to end — email, social, web, and events working together toward seasonal enrollment goals

• Improve search visibility through on-page SEO, keyword research, local SEO (Google Business Profile), and content

• Own the parent newsletter and email marketing — strategy, writing, design, sending, and list growth

Lead Events & School-Facing Marketing

• Own marketing for enrollment events, open houses, school fairs, and registration pushes — promotion, signage, materials, and on-site presence to capture content

• Partner with schools on co-branded and school-facing marketing that supports enrollment and strengthens partnerships

Measure & Report

• Track performance across every channel (social, email, web, events) and report to leadership on what's working, what isn't, and what you'd do next

• Define the marketing metrics that matter and use them to guide where you spend time and budget

Partner Across the Company

• Work with the Account Manager and Customer Service team on enrollment pushes and school-facing campaigns

• Partner with Business Development on new-school growth, events, and outreach

• Coordinate with People & Talent on recruiting-related marketing (instructor and staff hiring) as needed

What Success Looks Like

• In the first 90 days: you understand our programs, families, and schools; you've audited our current brand and channels; and you've delivered a marketing strategy and plan the Founder is excited about.

• Within six months: the brand is consistent everywhere, a steady content and social rhythm is running, and at least one enrollment campaign has shipped end to end with results you can point to.

• Within a year: marketing is a real, measurable driver of enrollment and school partnerships — and Your After School has a brand that families recognize and trust.

What You'll Bring

• 4+ years in marketing, with real ownership of strategy — not just execution (the range of what you've run matters more than your title)

• A track record of building or meaningfully shaping a brand across multiple channels — social, content, email, events, and web

• Strong strategic instincts paired with a hands-on, self-directed way of working — you can set the plan and produce the work

• Excellent writing and a sharp visual sense — comfortable turning a program photo into a scroll-stopping post and a blank page into a campaign

• Hands-on skill with Canva and comfort using AI tools to work faster (Bloom AI, ChatGPT/Claude, and similar)

• Working knowledge of SEO, social platforms, and email marketing (Mailchimp, Constant Contact, or similar)

• Highly organized and reliable — you can run a content calendar, an event, and a campaign in the same week without dropping a thread

• Genuine enthusiasm for kids, education, and community

Nice to Have

• Experience marketing to parents and families, or in education, camps, or youth programs

• Basic photo/video editing

• Experience as a first or sole marketer building a function from scratch

Details

• Schedule: Full-time, with availability during core business hours and flexibility for occasional evening or weekend events.

• Location: Hybrid — based in Madison, CT, with remote flexibility and occasional travel to school sites and events.

• Compensation: $28–$32/hour, depending on experience. This is an hourly, non-exempt position.

• Benefits: Paid sick leave in accordance with Connecticut law and flexible scheduling.

Your After School is an Equal Opportunity Employer. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by federal, Connecticut, or New York law. Employment is at-will. Employment is contingent on verification of eligibility to work in the United States.