Senior Email Marketing Manager

SCHOOL FAMILY MEDIA, LLC; Wrentham (MA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision

Health Care FSA

Dependent Care FSA

401(k) with match

Life and AD&D Insurance

Paid time off & holidays

Remote work

Job summary

School Family Media, LLC is seeking a Senior Email Marketing Manager to own our email programs and HubSpot Marketing Hub across brands. You will lead email execution, build automation, and support marketing, sales, and customer teams.

The role is fully remote with peak volumes during back-to-school periods. You will report to the VP of Marketing and collaborate with cross-functional partners to scale personalized campaigns and deliver measurable results.

Qualifications

• 4+ years in email marketing, automation, or operations with 2+ years admin HubSpot access.
• Deep Marketing Hub experience: workflows, segmentation, lead scoring, reporting, portal admin.
• HubSpot certifications or ability to earn within 90 days.
• Proven lead nurture and lifecycle results.
• Knowledge of deliverability (SPF, DKIM, DMARC, list hygiene).
• Attribution reporting and Google Analytics skills.
• Experience using AI tools in email and a growth mindset.
• Strong organization and communication across stakeholders.
• Bachelor's degree or equivalent experience.
• Nice to have: Shopify/Meta/LinkedIn integrations; Ops/Sales Hub; Klaviyo/SendGrid; HTML/CSS.

Responsibilities

• Own email campaigns and the HubSpot Marketing Hub for multiple brands.
• Lead email execution, deployment, automation, and testing program.
• Maintain templates and run structured A/B testing.
• Govern Marketing Hub settings, data quality, and reporting.
• Support integrations with Shopify and other tools; train colleagues.
• Build workflows for lead capture, routing, and multi-channel nurture.
• Improve deliverability and guard against list fatigue.
• Create dashboards and attribution reports; communicate insights.

Skills

Email marketing

Marketing automation

Marketing operations

HubSpot admin

Workflows

Segmentation

Lead scoring

Reporting

Google Analytics

AI tools in email

Project management

Communication

Education

Bachelor's degree or equivalent experience

Tools

HubSpot

Shopify

Klaviyo

SendGrid

HTML/CSS

Job description

School Family Media, LLC Senior Email Marketing Manager Remote·Full time Company website

We're looking for an experienced email and marketing automation leader to own our email marketing and Marketing Hub operations. You'll run high-performing email programs, build the automation and data foundation behind them, and help every team that touches HubSpot work smarter.

About School Family Media, LLC

School Family Media makes life easier for school communities. Through TeacherLists, edukit, and PTO Today, we help schools, teachers, volunteer leaders, and families simplify back-to-school preparation and support students throughout the school year. Headquartered in Wrentham, Massachusetts, with offices and warehouses in Colorado Springs, Colorado, and DeKalb, Illinois.

Description

The role

As an individual contributor, you'll own email campaigns and HubSpot Marketing Hub across our brands, products, and client programs. You'll lead email execution and deployment, build the automation behind it, and serve as our in-house HubSpot support for marketing, sales, and customer support. Our business is seasonal, so expect heavier volume during back-to-school peaks.

Reports to VP of Marketing

Direct reports None; may oversee contractors or agency partners

Status Full-time, exempt

Location Remote

Headquarters 100 Stonewall Blvd., Suite 3, Wrentham, MA 02093

Salary range $90,000–$110,000 commensurate with experience

Application deadline Applications accepted through November 6, 2026

What you'll do

• Email campaigns: Own email strategy and the email calendar, coordinate send schedules across brands and teams, and build, test, and deploy campaigns, newsletters, and automated sequences across brands and client programs, including seasonal peaks like back-to-school. Maintain templates and design and run a structured A/B testing program.
• HubSpot Marketing Hub: Own Marketing Hub administration, including governance, properties, lifecycle stages, and naming conventions. Run data quality audits and deduplication, support integrations with Shopify, social publishing, and AI content tools, evaluate new features and tools, train colleagues, and maintain HubSpot processes and documentation.
• Automation and lead management: Build workflows for lead capture, engagement, routing, and multi-channel nurture. Manage and optimize lead scoring and the MQL-to-SQL handoff with sales, map lifecycle programs for teachers, administrators, PTO leaders, and families, and support personalized communications at scale.
• Audience and deliverability: Build segments from engagement, web activity, and purchase data. Protect deliverability through authentication, suppression, and sunset policies, improve engagement through targeted audience strategies, and test list growth initiatives.
• Reporting: Build HubSpot dashboards, manage attribution reporting, connect HubSpot with Google Analytics to show email's contribution to pipeline and revenue, and present insights and recommendations to leadership.
• Partnership: Align with sales, product marketing, and content teams, and manage email and MarTech vendors.

What you bring

• 4+ years in email marketing, marketing automation, or marketing operations, including 2+ years with admin-level HubSpot access
• Deep Marketing Hub experience: workflows, segmentation, lead scoring, custom properties, reporting, and portal administration
• HubSpot Inbound and Marketing Hub Software certifications, or the ability to earn them within 90 days
• Proven lead nurture and lifecycle results
• Working knowledge of deliverability (SPF, DKIM, DMARC, list hygiene)
• Attribution reporting and Google Analytics skills
• Experience using AI tools in email work and eagerness to keep learning
• Strong organization and communication across multiple stakeholders
• Bachelor's degree or equivalent experience
• Nice to have: HubSpot integrations with Shopify, Meta, or LinkedIn; Operations Hub or Sales Hub admin knowledge; Klaviyo or SendGrid; HTML/CSS for email; education or seasonal B2B2C marketing.

We take care of our people from day one.

• Coverage from your first day: Medical, dental, and vision benefits start on your date of hire, with no waiting period.
• Flexible spending: A Health Care FSA with your full annual election available up front, plus a Dependent Care FSA.
• Retirement: 401(k) plan through John Hancock with traditional and Roth options and a company match.
• Protection: Company-paid life and AD&D insurance, plus optional AFLAC supplemental coverage and LegalShield/IDShield legal and identity-theft protection.
• Time to recharge: Paid time off, paid holidays, and a paid company-wide winter break from Christmas Day through New Year's Day.
• Support when you need it: A confidential Employee Assistance Program (EAP).
• Work from home: A fully remote role with a team that understands the rhythm of the school year.
• Meaningful work: The opportunity to contribute to company growth while supporting school communities.

Benefits are subject to the terms of the applicable plans and may change.

Equal Opportunity Employer

School Family Media is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.