Marketing Leader for After-School Growth

Your After School; Madison (CT); Hybrid; USD 39,000 - 44,000; Full time

Benefits offered by this job

Paid sick leave

Flexible scheduling

Job summary

Your After School is seeking a Marketing Manager in Madison, CT. You will own the marketing strategy, brand, and all channels—social, content, email, website, SEO, events, and partnerships. You will lead with autonomy, shaping the brand end-to-end.

As the first marketing leader, you’ll set strategy, manage the calendar and budget, and drive enrollment growth with modern tools like Canva and AI-assisted content.

Qualifications

• 4+ years in marketing with ownership of strategy, not just execution.
• Experience building or shaping a brand across social, content, email, events, and web.
• Excellent writing and strong visual sense for converting content into campaigns.

Responsibilities

• Set and own the overall marketing strategy, goals, audiences, and yearly plan.
• Direct all brand and content across flyers, blog, website, and emails.
• Plan and manage social content, community engagement, and reputation.
• Lead enrollment campaigns end-to-end across channels and events.
• Own events and school-facing marketing with partners.
• Track performance and report insights to leadership.
• Collaborate with teams on enrollment pushes and partnerships.

Skills

Marketing strategy

Brand building

Content marketing

SEO

Social media management

Email marketing

Tools

Canva

Bloom AI

ChatGPT

Claude

Job description

Your After School is seeking a Marketing Manager in Madison, CT. You will own the marketing strategy, brand, and all channels—social, content, email, website, SEO, events, and partnerships. You will lead with autonomy, shaping the brand end-to-end.

As the first marketing leader, you’ll set strategy, manage the calendar and budget, and drive enrollment growth with modern tools like Canva and AI-assisted content.