Marketing Manager

Mad City Windows & Baths; Madison (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Mad City Windows & Baths, a Renuity Company, seeks a Marketing Manager to drive regional marketing momentum. You will partner with the Senior Director of Marketing to translate strategy into measurable campaigns across digital, traditional, and F2F channels, acting as the analytical engine for performance insights and optimization.

You will build robust market-level reporting, ensure accurate tracking, and advise on local opportunities and partnerships to accelerate multi-market expansion.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 4–6+ years in direct-to-consumer lead generation or B2C marketing with focus on performance analysis and multi-channel campaigns.
• Experience in both digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio).
• Highly analytical and structured thinker able to extract insights and present concise recommendations to senior stakeholders.
• Strong written and verbal communication and ability to work cross-functionally across marketing, sales, and operations teams.

Responsibilities

• Track performance across all lead sources and KPIs for campaigns.
• Build and maintain weekly and monthly reports at market/product/source levels.
• Ensure accurate lead attribution, call scripting, and campaign timing using data insights.
• Identify local marketing opportunities in print, mail, radio, and partnerships.
• Conduct market research to spot competitive activity and local trends influencing strategy.
• Coordinate campaign execution with Home Base teams and ensure assets align with timelines and targeting.

Skills

Analytical mindset

Cross-functional collaboration

Campaign optimization

Data-driven decision making

Communication skills

Project management

Education

Bachelor's degree

Tools

Microsoft Office 365

Salesforce

Lead Perfection

ADP

Job description

Mad City Windows & Baths, a Renuity Company

Marketing Manager

Renuity's central division is seeking a detail-oriented, analytically driven Marketing Manager to help fuel our multi-market expansion. Operating at the high-impact intersection of local strategy, data analytics, and campaign deployment, you will translate corporate vision into highly trackable, regional marketing momentum. Working directly with the Senior Director of Marketing, you will serve as the core analytical engine measuring performance across digital, traditional, and face-to-face (F2F) lead channels while acting as a vital partner to our Home Base marketing teams. This position is a hands-on, execution-focused individual contributor role perfect for an agile marketer who thrives on data optimization and campaign delivery.

Essential Functions

• Perform ongoing performance tracking across all lead sources - including digital, traditional media, and face-to-face (F2F) channels - monitoring campaign KPIs
• Build and maintain weekly and monthly reporting at the market, product, and source level, tracking performance against established goals
• Partner with business leaders to monitor tracking accuracy to ensure lead attribution is correct and consistent; call scripting and campaign timing; and utilize data to analyze performance
• Research and identify local marketing opportunities in local print, direct mail, radio, local broadcasting and local partnerships across all Mad City markets
• Conduct ongoing market research to identify competitive activity, emerging opportunities, and local trends that could inform marketing strategy
• Partner with the Events team to identify and source additional event opportunities Research event opportunities in each market and evaluate fit based on audience profile, cost, and lead generation potential
• Work closely with the Home Base marketing team to coordinate campaign execution across markets, ensuring timelines, assets, and targeting details are aligned
• Brief creative requests with market-specific context and performance insights; review assets for brand consistency and messaging accuracy
• Serve as the market-level point of contact for campaign questions and ensure local nuances are represented in planning
• Maintain organized records of campaign details, source codes, spend commitments, and performance history to support ongoing analysis and planning
• Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses
• Ensure proper tracking is in place across all active campaigns - UTM parameters, call tracking numbers, and offline source codes - and validate that data flows accurately into reporting systems

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 4-6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi-channel campaign execution
• Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)
• Highly analytical and structured thinker - able to dive into the data, find what matters, simplify it, and communicate concise recommendations to senior stakeholders
• Experience managing a heavy project load in a fast-paced environment with multiple simultaneous workstreams
• Strong written and verbal communication skills; ability to work cross-functionally across marketing, sales, and operations teams
• Background in home services, home improvement, or other in-home direct-to-consumer business models and experience coordinating marketing campaigns across multiple markets a plus.
• Familiarity with face-to-face (F2F) or field marketing programs, specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.

Computer Operations

To perform this job successfully, an individual must have strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties.

Physical Requirements

• Remaining in a stationary position (e.g., sitting or standing) for extended periods
• Frequent movement, including walking, bending, reaching, or climbing stairs
• Use of hands and fingers to operate computers, tools, or equipment
• Occasional lifting and/or moving of items up to 25 lbs, depending on the role
• Working indoors and/or outdoors in various environmental conditions

The physical demands described here are representative of those that may be required to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these functions.

Job Classification

Job is exempt from the overtime provisions of the Fair Labor Standards Act. Salary and benefits shall be paid consistent with Renuity's salary and benefits policy.

Work Environment

• Office Environment: Professional setting with standard office equipment such as computers, phones, and printers. Noise levels are typically low to moderate.
• Retail or Store Environment: Fast-paced setting with frequent customer interactions. May involve standing for extended periods and occasional lifting or moving of merchandise.
• Warehouse Environment: Industrial setting with exposure to varying temperatures, noise, and moving equipment. May require standing, walking, and handling materials or machinery.
• Call Center Environment: Shared workspace with frequent phone and computer use. Noise level may be moderate due to multiple conversations occurring simultaneously.
• Field-based or Canvassing Environment: Outdoor work in various weather conditions. Requires walking, standing, and interacting with the public. Travel between locations may be required.

Travel

This position does not require regular travel. Occasional travel may be requested for training, meetings, or special projects.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [e-mail].

If you have a question regarding your application, please contact [e-mail]