Marketing Manager

Silver State Schools Credit Union; Las Vegas (NV); On-site; USD 70,000 - 100,000; Full time

Job summary

Silver State Schools Credit Union is seeking a Marketing Manager to develop and implement marketing strategies that promote credit union products and services to members and potential customers. You will lead campaigns, coordinate promotions, and manage budgets while representing the credit union’s brand.

The role focuses on building strong marketing programs, driving member engagement, and delivering measurable results through effective campaigns and internal collaboration.

Qualifications

• Bachelor-level education in marketing or related field.
• At least five years in marketing within a financial institution or marketing/advertising industry.

Responsibilities

• Develop, design and implement advertising and marketing strategies for the credit union.
• Develop and coordinate promotions including collateral materials, timeline management, and cross-department communication.
• Oversee social media activities and monitor campaigns.
• Coordinate marketing efforts with relevant departments to meet goals and budgets.
• Maintain product knowledge and stay current with industry trends, regulations, and graphics standards.

Education

Bachelor's Degree in Marketing, Advertising, Communications, or related field

Minimum of five years experience in a financial institution or the marketing and advertising industry

Job description

Purpose

The Primary purpose of this position is to assist Silver State Schools Credit Union to live out its Mission, "Excellent Member Service and Financial Solutions – For Life," by providing outstanding service to both members and internal members. Develop a highly effective team of employees to their highest potential through coaching and leadership. Responsible for ensuring that outstanding service is delivered to both internal and external members. A key component of this service is to identify the financial needs of the member and recommend an appropriate credit union solution.

• To deliver service in alignment with our Service Commitments
• I will earn respect and build trust by acting with integrity in every situation.
• I will understand my role in supporting the team to achieve our purpose.
• I will focus on people over products and build lasting relationships.
• I will take ownership and accept responsibility.
• I will treat my coworkers with the same high standards as I treat my member.
• I will continuously look for ways to improve myself, my credit union, and my community.
• I will accept there is no "they". We are one working toward the same mission.
• I will commit to the core values.
• Develop each employee to their highest potential by identifying their areas for improvement and appropriately coaching, training or correcting the employees' performance.
• Recognize employees who perform at a high level.
• Hold employees accountable for their performance, attitude and behavior.
• Exhibits confidence in self and others; Inspires and motivates others to perform well. Effectively influences actions and opinions of others.
• Meet with each employee monthly to review previous month's performance, set goals for upcoming month's performance and develop plans to improve employee's performance.
• Demonstrate enthusiastic support of corporate mission, core values and long-term objectives.
• Performs job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures.
• Train and supervise branch staff. Assign, direct, coordinate and review work performed by staff.
• Maintains a highly motivated, well-trained staff maintaining effective employee relations.

Full Time (40 Hours)
Monday - Friday (8am-5pm)

Headquarters

630 Trade Center Drive
Las Vegas, NV 89119

Purpose

The Primary purpose of this position is to assist Silver State Schools Credit Union to live out its Mission, "Excellent Member Service and Financial Solutions – For Life," by providing outstanding service to both members and internal members. Develop a highly effective team of employees to their highest potential through coaching and leadership. Responsible for ensuring that outstanding service is delivered to both internal and external members. A key component of this service is to identify the financial needs of the member and recommend an appropriate credit union solution.

• To deliver service in alignment with our Service Commitments
• I will earn respect and build trust by acting with integrity in every situation.
• I will understand my role in supporting the team to achieve our purpose.
• I will focus on people over products and build lasting relationships.
• I will take ownership and accept responsibility.
• I will treat my coworkers with the same high standards as I treat my member.
• I will continuously look for ways to improve myself, my credit union, and my community.
• I will accept there is no "they". We are one working toward the same mission.
• I will commit to the core values.
• Develop each employee to their highest potential by identifying their areas for improvement and appropriately coaching, training or correcting the employees' performance.
• Recognize employees who perform at a high level.
• Hold employees accountable for their performance, attitude and behavior.
• Exhibits confidence in self and others; Inspires and motivates others to perform well. Effectively influences actions and opinions of others.
• Meet with each employee monthly to review previous month's performance, set goals for upcoming month's performance and develop plans to improve employee's performance.
• Demonstrate enthusiastic support of corporate mission, core values and long-term objectives.
• Performs job duties within our bylaws, regulations, Board of Directors policies, established internal and external service standards and our work procedures.
• Train and supervise branch staff. Assign, direct, coordinate and review work performed by staff.
• Maintains a highly motivated, well-trained staff maintaining effective employee relations.

Summary

The Marketing Manager develops strategies to promote the marketing objectives of the credit union. Designs and implements marketing and business development programs to promote the credit union products and services to existing and potential members, and serves as a credit union representative. This position is responsible for the development and implementation of promotions, campaigns and general product management.

ESSENTIAL DUTIES AND PRIMARY RESPONSIBILITES Include The Following

• Develop, design and implement advertising and marketing strategies for the credit union.
• Develop and coordinate promotions including coordination of collateral materials, timeline management, and communication with departments involved (i.e. branches, loan department).
• Superior analytical skills.
• Maintain a high level of credit union product knowledge and procedural expertise in all functions of the marketing department.
• Be able to train and provide product expertise as needed.
• Post, manage, and monitor the social media activities of the credit union.
• Coordinate with marketing analysis to ensure marketing and credit union goals are met.
• Coordinate the design, updating and printing of all credit union product brochures, compliance forms and other public information ensuring they meet compliance and graphic standards.
• Act as liaison between department and related vendors.
• Serve on internal committees and task forces that require marketing support (web content, disaster recovery, etc.).
• Actively participates in the decision making of the marketing management team.
• Shop competition regularly to gain insight into what and how others are communicating to members/customers.
• Proofread all marketing and advertising materials. Recommend spelling and grammar changes as necessary.
• Remains current with credit union products and services, trends in the industry, compliance procedures, laws and regulations, and communicates this knowledge.
• Displays professional appearance and attitude, particularly at functions representing the credit union.
• Provide back up to the Chief Experience Officer.
• Assist with special events such as the Annual Meeting, New Teacher Orientation, grand openings, special promotions and programs as necessary.
• Oversee the Marketing personnel, ensuring deadlines and initiatives are being met within a reasonable amount of time and the budget is maintained.
• Work with the Marketing personnel to develop and maintain reports to measure the effectiveness of the efforts.
• Ensure metrics are established to monitor and measure the success of initiatives.
• Coordinate direct-mail activities with mail house, post office, and suppliers including preparation and forwarding of data extracts.
• Manage all social media sites and keep abreast of emerging trends within the social media arena.
• Perform other duties as assigned.

Education/Experience

Bachelor's Degree in Marketing, Advertising, Communications, or related field, or equivalent work experience. Minimum of five years experience in a financial institution or the marketing and advertising industry to gain the necessary experience and product knowledge to develop effective marketing strategies.

SILVER STATE SCHOOLS CREDIT UNION IS AN EQUAL OPPORTUNITY EMPLOYER (EOE)

DRUG-FREE WORKPLACE