Marketing Director

Energy Innovation Corp; Racine (WI); On-site; USD 133,000 - 191,000; Full time

Benefits offered by this job

Premium healthcare

Home-office allowance

Job summary

Production Partners Inc is seeking a Marketing Director to drive customer acquisition with a data-driven, value-based selling approach. You will own the lead-to-opportunity process, coordinate trade shows across Wisconsin, and mentor a Marketing Director team to elevate performance.

With a budget of $133,000 - $191,000 in annual compensation, the role emphasizes cross-functional collaboration, disciplined forecasting, and a distributed work model supported by premium benefits.

Qualifications

• Ability to segment audiences and tailor outreach to drive response
• Comfort with contract arrangements and detail-oriented processes
• Strong analytical and problem-solving capabilities
• Ability to coach a Marketing Director team toward value selling
• Experience with cross-functional collaboration across marketing and engineering
• Professionalism, integrity, and discretion with sensitive information

Responsibilities

• Lead trade show and pop-up initiatives across Wisconsin
• Segment audiences and personalize outreach to lift response rates
• Manage the director account with a focus on results and growth
• Coach the Marketing Director team to prioritize value selling over discounts
• Leverage Cross-Functional Collaboration and Semrush to automate and scale outbound efforts
• Maintain a consistent brand voice in all outreach, calls, and captions
• Align quota planning with forecasting discipline for the role

Skills

Audience segmentation

Personalized outreach

Forecasting

Team coaching

Cross-functional collaboration

Brand voice in outreach

Tools

Semrush

Hreflang localization tools

Job description

Drive our customer acquisition strategy as a Marketing Director who treats every lead like an opportunity worth winning. Frame it as Production Partners Inc trusting your 11 years with $133,000 - $191,000, a sales marketing mandate, and the room to grow into leadership.

Key Responsibilities

• Run point on trade shows and pop-ups throughout WI
• Segment audiences and personalize outreach to lift response rates
• Run the director account like it's the only one that matters
• Coach the Marketing Director team off discounting and onto value selling
• Use Cross-Functional Collaboration and Semrush tools to automate and scale outbound efforts
• Carry the brand voice into every cold call and every caption
• Pair a $133,000 - $191,000 quota with the discipline to forecast it straight

What You'll Bring

• Comfort with contract arrangements and the rhythms of a detail-focused workplace
• The kind of listening that makes the other person feel heard
• Strong analytical and problem-solving capabilities
• A collaborative mindset and genuine enthusiasm for teamwork
• Cross-functional ease, from Hreflang Localization engineers to Cross-Functional Collaboration marketers
• Professionalism, integrity, and discretion with sensitive information

Few people outside WI realize that Production Partners Inc powers a surprising slice of the sales marketing infrastructure running across Racine, WI today. Mentorship goes both ways at Production Partners Inc, and seniority never means having all the answers.

Your package includes $133,000 - $191,000, premium healthcare, and a generous home-office allowance for our distributed team.

Your Decision Making deserves a stage bigger than your current one, and Production Partners Inc has it.