Marketing Manager

Brown-Forman; Irving (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

Brown-Forman in Irving, Texas is seeking an experienced marketing leader to develop and execute strategic plans for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build equity, drive revenue, and engage consumers across channels.

You will partner with the General Manager and regional directors to translate insights into brand-building programs, manage budgets, and lead a high-performing team while collaborating with distributors, agencies, and sales.

Qualifications

• 6+ years of progressive marketing experience in beverage alcohol or CPG.
• Proven ability to develop and execute strategic marketing plans from insights.
• Strong cross-functional relationships and stakeholder alignment across orgs.

Responsibilities

• Lead development and execution of brand and regional plans aligned to national strategy.
• Drive disciplined budget management and optimize marketing funds.
• Collaborate with distributors, agencies, field teams, and sales partners.
• Gather and apply consumer/market insights to shape strategy and programs.
• Coach and develop high-performing marketing teams across functions.

Skills

Marketing strategy

Cross-functional leadership

Communication skills

Budget management

Travel flexibility

Tools

MS Office

Job description

Meaningful Work From Day One

Join our team and lead the development and execution of marketing strategies for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build brand equity, drive revenue growth, and engage consumers across Texas. In this role, you will partner closely with the General Manager, Regional Marketing Director, Insights, Finance, Commercial, and Distributor teams to deliver marketing initiatives that align with business objectives and connect with consumers across all channels. Success will be measured by your ability to develop and execute impactful brand-building plans that drive sales, increase market share, and strengthen brand equity throughout the Texas market.

What You Can Expect

• Partner with the General Manager and Regional Marketing Director to deliver portfolio, brand, regional, and cluster strategic priorities.
• Leverage market and consumer insights to identify growth opportunities, uncover emerging trends, and inform business decisions.
• Lead the development, prioritization, localization, execution, and evaluation of brand and commercial plans, ensuring alignment with national strategy through local sales, distributor, and agency partners.
• Manage and assess marketing activations to drive planning consistency and optimize marketing funds and distributor-based investments.
• Build and maintain strong relationships with key media outlets, influencers, agencies, and external partners to enhance brand awareness, strengthen affinity, and deliver high-quality, cost-effective marketing programs.
• Develop, lead, and inspire high-performing teams while strengthening overall marketing capabilities.
• Serve as the voice of the brand to the field and the voice of the field back to the brand, ensuring strong alignment and communication.
• Gather and share consumer, market, and competitive intelligence to help shape and refine brand strategy.
• Drive disciplined budget management and effective resource allocation to maximize business impact.
• Deliver portfolio and brand performance objectives across the cluster, driving sustainable business results.

What You Bring to the Table

• 6+ years of progressive marketing experience within the beverage alcohol or consumer packaged goods (CPG) industry.
• Proven ability to develop and execute strategic marketing plans using consumer, market, and competitive insights to drive business growth.
• Demonstrated success building cross-functional relationships and strategic partnerships across all levels of the organization, including field teams, distributors, agencies, brand teams, and senior leaders.
• Strong communication, presentation, storytelling, coaching, and influencing skills, with the ability to effectively challenge and align stakeholders around shared objectives.
• Proven ability to lead, develop, and motivate high-performing teams while driving collaboration in a multicultural environment.
• Strong business and financial acumen, including experience managing budgets, allocating resources, analyzing performance, and making sound business decisions.
• Demonstrated ability to manage multiple priorities and complex projects in a fast-paced environment, meeting deadlines while driving cross-functional alignment and results.
• Self-starter with a high degree of initiative, independent judgment, accountability, and a strong passion for delivering results.
• Strong organizational skills with the ability to adapt and thrive in a dynamic, rapidly changing environment.
• Proficiency in Microsoft Office applications and willingness to travel up to 25%.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Americas Division

Function: Marketing

City:Irving

State: Texas

Country: USA

Req ID: JR-00010507