Texas Market Brand & Growth Marketing Lead

Brown-Forman; Irving (TX); Presencial; USD 140.000 - 210.000; Jornada completa

Descripción de la vacante

Brown-Forman in Irving, Texas is seeking an experienced marketing leader to develop and execute strategic plans for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build equity, drive revenue, and engage consumers across channels.

You will partner with the General Manager and regional directors to translate insights into brand-building programs, manage budgets, and lead a high-performing team while collaborating with distributors, agencies, and sales.

Formación

• 6+ years of progressive marketing experience in beverage alcohol or CPG.
• Proven ability to develop and execute strategic marketing plans from insights.
• Strong cross-functional relationships and stakeholder alignment across orgs.

Responsabilidades

• Lead development and execution of brand and regional plans aligned to national strategy.
• Drive disciplined budget management and optimize marketing funds.
• Collaborate with distributors, agencies, field teams, and sales partners.
• Gather and apply consumer/market insights to shape strategy and programs.
• Coach and develop high-performing marketing teams across functions.

Conocimientos

Marketing strategy

Cross-functional leadership

Communication skills

Budget management

Travel flexibility

Herramientas

MS Office

Descripción del empleo

Brown-Forman in Irving, Texas is seeking an experienced marketing leader to develop and execute strategic plans for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build equity, drive revenue, and engage consumers across channels.

You will partner with the General Manager and regional directors to translate insights into brand-building programs, manage budgets, and lead a high-performing team while collaborating with distributors, agencies, and sales.