Marketing Manager

Omni Hotels & Resorts; Irving (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

Omni Las Colinas Hotel is seeking a marketing-focused professional to lead strategy for a luxury hotel in Irving, TX. You will manage the marketing plan, storytelling across channels, and relationships with agencies and influencers to boost awareness and demand.

The ideal candidate has 3–5 years in hotel marketing, with experience in social media, public relations, and creative development, and a strong ability to measure ROI and outcomes.

Qualifications

• Degree in public relations or marketing or similar preferred.
• 3-5 years of hotel marketing experience with responsibility over marketing, digital and communications.
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
• Robust creative skills with strong written and verbal communication.

Responsibilities

• Support execution of the marketing plan aligned with hotel goals and customer journey.
• Ensure cohesive storytelling of the resort's offerings across sales and marketing touchpoints.
• Collaborate with leadership to manage budgets, ROI, and annual planning.
• Oversee media creation and distribution to support business objectives.
• Maintain relationships with agency partners and influencers as needed.

Skills

Social media management

Content creation

Public relations

Graphic design

Education

Public relations or marketing degree

Job description

Omni Las Colinas

Join the Team at Omni Las Colinas Hotel - Where Luxury Meets Lifestyle

Nestled along the scenic Mandalay Canal in the heart of Irving, Texas, Omni Las Colinas Hotel is a vibrant urban retreat that blends upscale sophistication with the energy of a growing destination. Our AAA Four Diamond property recently completed a $13-million-dollar renovation, elevating every corner of the hotel with modern design, enhanced amenities, and refreshed guest experiences.

With 401 luxury guest rooms and 96 suites, event space spanning more than 50,000 square feet, and the iconic LRH Restaurant & Bar, our hotel offers guests-and associates-a dynamic, high-end experience. From waterfront dining and resort-style pool experiences to curated local events, we serve as a central hub for leisure travelers, business professionals, and locals alike.

At Omni Las Colinas, we don't just deliver exceptional service-we create unforgettable experiences. And it all starts with our people.

We're looking for passionate, driven, and service-focused individuals to join our team. Whether you're beginning your career in hospitality or looking to grow in a supportive, inclusive environment, you'll find endless opportunities here. As part of the Omni Hotels & Resorts family, you'll benefit from a strong culture of excellence, industry-leading training, and a commitment to associates well-being and development.

Responsibilities

• Support execution of the comprehensive and strategic marketing plan that supports the hotels' business goals and the customer journey (spanning group, leisure, local, and the business traveler).


• Ensure the cohesive storytelling of the resort's offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.


• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.


• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).


• This position is accountable for the creation, planning and performance of all media.


• Collaborate closely with the Director of Sales & Marketing, General Manager, and other department personnel to execute a resort calendar (content, promotional, programming/activations).


• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.


• Collaborate with the Director of Sales & Marketing on budget execution, social media content calendar, and advertising fulfillment over the course of the year.


• Spearhead social media engagement for the Omni Las Colinas Hotel channels, ensuring compliance and collaboration with appropriate stakeholders.


• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships.


• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.


• Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.


• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.


• Support relationships with agency partners, directly or indirectly.


• Stay apprised of marketing best practices and make recommendations. Understand and know the competitive landscape across B2B and B2C segments.

Qualifications

• Degree in public relations or marketing, or similar, preferred.


• 3-5 years' experience in hotel marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results


• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.


• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).

Preferred skills

• Previous hotel experience ideal - upper-upscale/luxury hotel marketing a plus


• Strong understanding of social media trends and management, as well as content gathering.


• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

EEOC is the Law Poster.

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.