Marketing manager

Netex Consulting; Georgia; On-site; USD 70,000 - 90,000; Full time

Job summary

Netex Consulting is seeking an experienced Online Marketing Manager in Georgia, USA, to lead integrated digital marketing strategies. This position involves optimizing multi-channel campaigns and ensuring alignment with business objectives through strong collaboration and data analysis.

The ideal candidate will have over 5 years of online marketing experience, expertise in SEO and PPC, and excellent leadership and analytical skills. This role is crucial for enhancing marketing performance and ensuring compliance with quality standards.

Qualifications

• 5+ years of experience in online marketing.
• Proven track record of managing and optimizing multi-channel digital campaigns.
• Self-motivated and proactive in a fast-paced environment.

Responsibilities

• Oversee and drive execution of integrated online marketing strategies.
• Monitor and optimize campaign performance across all channels.
• Use data-driven insights to track KPIs and analyze campaign success.
• Develop lead generation initiatives with content and email marketing teams.
• Ensure compliance with ISO 9001:2015 standards.
• Collaborate with product management, logistics, and customer service.

Skills

SEO

PPC

Email marketing

Social media strategy

Content marketing

Analytical skills

Leadership

Communication

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

SEMrush

HubSpot

Job description

Are you an experienced online Marketing Manager passionate about digital strategy, and do you have a track record of optimizing multi-channel marketing campaigns? . You’ll collaborate closely with leaders in SEO, PPC, social media, content, and email marketing to help achieve measurable results and maintain the highest quality standards.

Required Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in online marketing, with a proven track record of managing and optimizing multi-channel digital marketing campaigns.
• Expertise in SEO, PPC, email marketing, social media strategy, and content marketing.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, HubSpot, etc., to track and improve marketing performance.
• Excellent leadership and communication skills, with the ability to work cross-functionally with other teams.
• Self-motivated, proactive, and able to thrive in a fast-paced, results-oriented environment.

Responsibilities

• Strategic Leadership: Oversee and drive the execution of integrated online marketing strategies across all channels. Ensure campaigns align with business objectives and enhance overall marketing performance through collaboration with channel leaders.
• Cross-Channel Optimization: Partner with SEO, PPC, social media, email marketing, and content specialists to monitor and optimize campaign performance. Guide to ensure consistent results and adherence to the company’s overall marketing strategy.
• Campaign Performance & Data Analysis: Use data-driven insights and tools like Google Analytics and SEMrush to track KPIs, analyze campaign success, and recommend continuous improvements.
• Lead Generation & Content Strategy: Work with content and email marketing teams to develop lead generation initiatives. Ensure content is optimized for SEO, conversion, and effective lead nurturing through targeted email campaigns and engaging landing pages.
• ISO 9001:2015 Compliance: Align online marketing practices with ISO 9001:2015 standards. Collaborate with the quality management team to ensure compliance, consistency, and continuous improvement.
• Collaboration Across Departments: Partner with product management, logistics, and customer service to align marketing initiatives with company goals and ensure strategies are well-integrated and responsive to customer needs.