Marketing Manager

CFO Systems Recruiting Division; Fredericksburg (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

FLOURSCO Construction (fictional placeholder) seeks a Marketing Manager to lead branding and market outreach for a growing group of family-owned construction and real estate development entities. The role requires translating complex project data into compelling visuals and maintaining consistent messaging across channels.

The ideal candidate has experience in commercial construction, architecture, or real estate development, with strong writing, a strategic mindset, and the ability to manage

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related or equivalent experience.
• 3+ years of related marketing experience in construction, architecture, engineering, or real estate development.
• Strong writing, editing, and storytelling skills.
• Proficiency in Microsoft Office and Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar tools.
• Familiarity with social media management and website platforms.

Responsibilities

• Maintain and enhance the company’s brand across platforms: websites, social media, proposals, and collateral.
• Ensure consistency in messaging, tone, and visual presentation.
• Develop marketing materials including project sheets, brochures, and presentations.
• Proposal & Business Development Support: Assist in preparing RFQs, RFPs, and proposal packages.
• Coordinate with operations and estimating teams to gather project information.
• Develop compelling narratives, project descriptions, and qualifications statements.
• Maintain and update project portfolio and resumes.
• Transform estimates, schedules, site plans, project data, and technical information into visually compelling presentations.
• Plan and execute digital marketing initiatives, including website content and social media campaigns.
• Coordinate email marketing campaigns, newsletters, announcements, and company communications.
• Lead content creation: project highlights, blog posts, press releases, and media materials.
• Support industry events and community engagement activities.

Skills

Strong writing

Project management

Social media management

Brand management

Storytelling

Communication

Education

Bachelor's degree in Marketing or related

Tools

Microsoft Office

Adobe Creative Suite

Job description

Job Title: Marketing Manager

Job Summary

This Texas Construction company located near both San Antonio and Austin, is seeking a dynamic and results-driven Marketing Manager to support and lead marketing initiatives for a growing group of family-owned companies centered on commercial general contracting and real-estate development. This role is responsible for driving brand awareness, supporting preconstruction efforts, and showcasing our construction and development projects, capabilities, and company culture across multiple channels.

The ideal candidate is experienced marketing professional with a strong understanding of commercial construction, architecture, engineering or real estate industries and project delivery processes. Specific industry experience is required. This individual can work independently with minimal direction, transform technical project information into compelling visual presentations, and maintain a consistent brand presence across all platforms. The successful candidate will be comfortable working with project teams, leadership, and clients to effectively communicate project information and company capabilities. This is a great opportunity for anyone who wants to own the process start to finish and lay the groundwork to build a team as the company grows.

Key Responsibilities

Marketing & Brand Management

• Maintain and enhance the company’s brand across all platforms: websites, social media, proposals, and collateral.
• Ensure consistency in messaging, tone, and visual presentation.
• Develop marketing materials including project sheets, brochures, and presentations.
• Proposal & Business Development Support
• Assist in preparing RFQs, RFPs, and proposal packages.
• Coordinate with operations and estimating teams to gather project information.
• Develop compelling narratives, project descriptions, and qualifications statements.
• Maintain and update project portfolio and resumes.
• Transform estimates, schedules, site plans, project data, and technical information into visually compelling presentations.

Digital Marketing

• Manage company website content, updates, and performance.
• Plan and execute social media strategy (LinkedIn, Facebook, Instagram, etc.)
• Track engagement and analytics to optimize campaigns.
• Coordinate email marketing campaigns, newsletters, announcements, and company communications.

Content Creation

• Write and edit content including:
• Project highlights and case studies
• Blog posts and news updates
• Press releases and award submissions.
• Coordinate photography, videography, and drone footage of projects.
• Capture project milestones, success stories, and client testimonials.

Event & Community Engagement

• Lead and manage the company’s participation in industry events, networking events, sponsorship, and community outreach activities.
• Coordinate trade association involvement and sponsorships.
• Help manage community outreach and client appreciation initiatives.
• Internal Collaboration
• Work closely with project managers, estimators, and leadership to capture project successes.
• Support internal communications and company culture initiatives.
• Maintain marketing asset library (photos, documents, templates)

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, or related or equivalent experience.
• 3+ years of related marketing experience in construction, architecture, engineering, or real estate development.
• Strong writing, editing, and storytelling skills.
• Proficiency in Microsoft Office and Adobe Creative Suite (InDesign, Photoshop, Illustrator) or similar tools.
• Familiarity with social media management and website platforms.

Preferred

• Knowledge of proposal processes (RFP/RFQ).
• Experience with CRM systems and marketing automation tools.
• Basic understanding of construction/development terminology and project delivery methods.

Key Skills & Competencies

• Strong organization and project management skills.
• Ability to manage multiple deadlines in a fast-paced environment.
• Attention to detail and commitment to quality.
• Creative thinking with a strategic mindset
• Collaboration and communication across technical and non-technical teams
• Self-starter with the ability to work independently.

Performance Expectations

• Deliver high-quality proposals that improve win rates.
• Increase brand visibility and engagement in target markets.
• Maintain accurate and up-to-date marketing materials.
• Support business development pipeline growth.
• Develop and execute overall marketing strategy and annual plans.
• Manage marketing budget and vendor relationships.
• Lead and mentor junior marketing staff or consultants.
• Collaborate with executive leadership on growth strategy and market positioning.

Why Join Us

• Opportunity to shape the marketing function in a fast-growing construction and development group.
• Exposure to high-impact projects and leadership team
• Collaborative, team-oriented environment
• Competitive compensation and benefits