Marketing Specialist

Critchfield Mechanical, Inc.; San Jose (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the construction sector is looking for a Marketing Specialist to develop and implement a comprehensive marketing strategy. The ideal candidate will possess a Bachelor's degree in Marketing and over 3 years of relevant experience, particularly in B2B environments. This role requires strong communication skills, proficiency with marketing tools, and a creative approach. Join a dynamic team in a fast-paced environment in San Jose, CA, where you will enhance brand visibility and support key business initiatives.

Qualifications

• 3+ years of marketing experience, preferably in construction or B2B services.
• Strong understanding of mechanical contracting is a plus.
• Experience with website CMS and SEO tools.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Manage online presence including SEO and social media.
• Create compelling content for business development.
• Plan company participation in industry events.

Skills

B2B marketing

Excellent communication skills

Creative thinking

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Creative Suite

HubSpot

Google Analytics

Job description

We are seeking a strategic and results-driven Marketing Specialist to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth objectives.
• Manage the company’s online presence, including website content, SEO, and social media channels (LinkedIn, Instagram, etc.).
• Create compelling content including brochures, newsletters, project profiles, and presentations to support business development.
• Coordinate marketing materials to promote company and achievements.
• Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities.
• Collaborate with business leaders, project management teams to develop, project proposals, and client presentations.
• Maintain and update a database of marketing materials, project photography, and client testimonials.
• Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector.
• Strong understanding of the construction industry, particularly mechanical contracting, is a plus.
• Excellent written and verbal communication skills.
• Proficiency with marketing tools such as Adobe Creative Suite, Canva, HubSpot, or similar.
• Experience with website CMS (e.g., WordPress), SEO, and analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with strong problem-solving skills and attention to detail.

Preferred Skills

• Graphic design and/or video editing capabilities.
• Familiarity with proposal management and project pursuit processes in the construction industry.