Marketing Manager

Hashery LLC; Fairfield (NJ); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

PTO

Holidays

Employee discounts

Job summary

Hashery LLC, a New Jersey cannabis dispensary, is seeking a Marketing Manager to own in-store and digital marketing for the Fairfield location. This hands-on, in-office role focuses on driving traffic, sales, and customer engagement while ensuring regulatory compliance.

You'll partner with retail leadership to plan promotions, events, and campaigns that elevate the brand. Ideal candidates bring 5+ years in brand/media marketing, a strong portfolio, and proficiency with digital tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years in brand management, retail, or digital marketing.
• Strong portfolio of brand-building campaigns.
• Ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Proficiency with digital marketing tools (social platforms, Canva/Adobe).

Responsibilities

• Develop and execute marketing plans aligned with sales goals and regulatory requirements.
• Plan promotional calendars tied to product launches and holidays.
• Coordinate campaign timelines from concept to execution.
• Own in-store marketing initiatives, promotions, and vendor activations.
• Lead customer communications via email and SMS.
• Manage social media and digital marketing within New Jersey cannabis regulations.
• Track campaign performance and marketing budgets.

Skills

Brand management

Retail marketing

Digital marketing

Campaign planning

Analytics

Budget management

Communication

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Adobe Creative Suite

CRM software

Job description

• Location Street,Fairfield, NJ, 07004,United States
• Base Pay $80,000.00 - $90,000.00 / Year

Description

About Hashery

Hashery is a New Jersey–based cannabis dispensary brand focused on quality products, strong community connections, and a consistent in-store experience. We operate one dispensary location today and are building a scalable, compliant marketing foundation to support growth over time.

The Opportunity

Hashery is seeking a Marketing Manager to own and execute marketing efforts for our current dispensary location. This is a hands-on, in-office role responsible for driving traffic, sales, and customer engagement through thoughtful, compliant marketing initiatives, both in store and across digital channels.

This role partners closely with retail leadership to ensure promotions, campaigns, and communications are well planned, clearly communicated, and effectively executed.

Immediate Impact

Take over and launch Hashery’s full-scale regional marketing campaigns

Develop and execute a compliance-friendly digital and social media strategy

Build partnerships with local events, festivals, and community organizations across New Jersey

Manage in-store promotions, events, and product launches to drive foot traffic and engagement

Support marketing initiatives for store expansions and new openings

Oversee the design, procurement, and inventory management of branded merchandise and promotional materials

This role is ideal for a creative, data-driven marketer who thrives in a collaborative, fast-paced environment.

What You’ll Do

Develop and execute marketing plans aligned with sales goals, seasonal priorities, and regulatory requirements

Plan and manage promotional calendars tied to product launches, vendor activations, holidays, and sales initiatives

Coordinate campaign timelines from concept through execution, ensuring alignment across teams

In-Store Marketing & Promotions

Own all in-store marketing initiatives, including sales promotions, holiday campaigns, product features, and vendor activations

Partner with retail leadership to ensure promotions are clearly communicated to staff and customers

Oversee in-store signage, displays, merchandising materials, and promotional assets

Ensure consistency between in-store messaging and digital communications

Customer Communications

Lead the development and execution of customer-facing communications, including email and SMS campaigns

Coordinate messaging for sales, promotions, events, and holidays across email, text, and in-store channels

Ensure all communications are clear, timely, brand-aligned, and compliant

Digital & Brand Management

Manage social media and digital marketing efforts within New Jersey cannabis regulations

Maintain consistent brand voice and visual standards across all channels

Manage product visibility and accuracy across digital platforms

Community & Events

Support and execute in-store events, vendor days, and community activations

Represent the brand at select local or industry events as needed

Analytics, Budgeting & Compliance

Track and report on campaign performance, including traffic, engagement, and sales impact

Manage marketing budgets, vendors, and timelines

Ensure all marketing activities comply with New Jersey cannabis advertising regulations

What We’re Looking For

Required

Must be 21 years of age or older

In-office availability in New Jersey (Monday–Friday), with occasional travel as needed

Flexibility to monitor and adjust campaigns, promotions, and pricing messaging on evenings and weekends

Bachelor’s degree in Marketing, Communications, or a related field

At least 5 years of marketing experience (brand management, retail, or digital marketing)

Strong portfolio demonstrating brand-building and campaign execution

Ability to manage multiple projects simultaneously

Excellent written, verbal, and organizational communication skills

Proficiency with digital marketing tools (social platforms, analytics, Canva/Adobe, etc.)

Preferred

Cannabis industry marketing experience

Familiarity with New Jersey cannabis advertising regulations

Experience supporting retail promotions and sales-driven marketing

Experience sourcing branded apparel from international suppliers, including managing samples, production timelines, quality control, and shipping

Knowledge of METRC, POS systems, and loyalty platforms

Physical Requirements

In-office schedule with occasional evenings, weekends, and in-store presence for promotions or events

Regular use of computers, design software, and analytics tools

Ability to lift up to 25 pounds (event and marketing materials)

Competitive salary: $80,000 - $90,000 based on experience

Paid Time Off (PTO) and paid holidays

Comprehensive benefits package including health, dental, and vision

Employee discounts at all Hashery locations

Direct collaboration with leadership in a hands-on, in-office environment

Opportunity to help shape and grow marketing strategy within a developing brand