Marketing Specialist

Website Maintained by 4-Horn Investments LP; Pasadena (TX); Presencial; USD 70.000 - 90.000; Jornada completa

Descripción de la vacante

National Tank & Equipment (NTE) in Pasadena, TX, seeks an experienced Marketing Specialist to lead revenue-focused B2B marketing efforts, align with Sales, and drive campaigns that generate qualified leads and strengthen customer engagement.

You will develop product messaging, create sales tools and content, translate technical details for customers, and measure performance in Salesforce. Five+ years in B2B marketing, strong writing and project management are required.

Formación

• Bachelor's degree in marketing, business, communications, or related field.

Responsabilidades

• Develop and execute marketing campaigns to generate qualified leads and revenue growth.

Conocimientos

B2B marketing

Campaign management

Lead generation

Analytics

Project management

Educación

Bachelor's degree in marketing or related field

Herramientas

Salesforce CRM

RentalMan ERP

Power BI

SAP

Excel

Descripción del empleo

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Specialist

Corporate Admin 0010 FullTime Pasadena, TX, Pasadena, TX, US

Marketing Specialist

Role Summary

National Tank & Equipment (NTE), an Atlas Copco Group company, is seeking an experienced Marketing Specialist to lead practical, revenue-focused marketing efforts that strengthen brand visibility, support sales growth, and improve customer engagement. This role will partner closely with Sales, Operations, and leadership to plan and execute marketing campaigns, sales tools, product messaging, and customer communication strategies that generate qualified leads and support measurable business results.

The ideal candidate is a hands-on, mid-level marketing professional with at least five years of B2B marketing experience, strong business acumen, and the ability to turn market insights into campaigns that create revenue opportunities.

Key Responsibilities

• Develop and execute marketing campaigns that create awareness, generate qualified leads, and support revenue growth.
• Partner with Sales leadership to align marketing plans with commercial priorities, target accounts, and growth opportunities.
• Track campaign performance, lead quality, conversion activity, and return on marketing investment.
• Identify customer segments, market opportunities, and competitive trends that support profitable growth.
• Build clear product positioning, customer messaging, and value propositions for NTE equipment, services, and applications.
• Conduct market, customer, and competitor research to identify trends, gaps, and opportunities.
• Create sales enablement tools, competitive comparison materials, and customer-facing content that support new business opportunities.
• Translate technical product information into practical, customer-focused messaging.
• Support sales teams with customer presentations, account research, industry insights, and campaign materials.
• Use Salesforce to manage campaign activity,monitorlead flow, track opportunities, and provide actionable reporting.
• Develop marketing collateral, case studies, presentations, customer success stories, and proposal support materials.
• Participate in customer visits, strategic account reviews, trade shows, conferences, and industry events as needed.

Brand, Digital Marketing & Communications

• Plan and manage digital marketing efforts, including email campaigns, website content, social media, SEO, and targeted promotions.
• Ensure consistent branding and messaging across customer-facing materials, internal communications, and sales tools.
• Support company announcements, internal communication needs, and employee engagement messaging when needed.
• Prepare reports on marketing KPIs, campaign outcomes, and business impact.

Cross-Functional Collaboration

• Work closely with Sales, Operations, Finance, Customer Service, and leadership to support business priorities.
• Manage marketing projects from concept through execution while balancing multiple deadlines.
• Support pricing, product portfolio, market expansion, and commercial growth initiatives as assigned.

Required Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 5 years of progressive B2B marketing experience.
• Proven experience building marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Strong writing, presentation, analytical, and project management skills.
• Ability to turn market data, customer insights, and business needs into clear marketing actions.
• Comfortable managing multiple projects in a fast-paced, field-focused business environment.
• Proficient in Microsoft Office, including Excel and PowerPoint.

Preferred Qualifications

• Experience in industrial equipment rental, construction, manufacturing, energy services, environmental services, or similar B2B industries.
• Experience supporting multi-location sales teams or field-based commercial organizations.
• Strong working knowledge of Salesforce CRM, including lead management, campaign tracking, reporting, and pipeline analytics.
• Experience with RentalMan ERP software is a plus.
• Experience with digital marketing tools, SEO, social media management, email campaigns, and marketing automation platforms.
• Familiarity with SAP, Power BI, or other reporting and business intelligence tools.
• Experience supporting product launches, market expansion plans, and go-to-market strategies.

We know great candidates don't always match every requirement.

Success Profile

Success in this role requires a marketer who can connect strategy to execution, use data to guide decisions, and create practical campaigns that support customers, strengthen the sales organization, and contribute to profitable growth.