Marketing Manager

Selective Staffing Solutions; East Aurora (NY); On-site; USD 85,000 - 90,000; Full time

Job summary

Marketing Manager sought to lead marketing across retail stores, e-commerce, classes, events, and educational programs. This is a strategic, hands-on role focused on creating campaigns, using data to drive decisions, and delivering measurable growth.

You will develop marketing plans, manage calendars and budgets, and oversee content for social, email, website, video, print, signage, products, and events. Collaboration with store teams and leadership is essential.

Qualifications

• Experience creating multi-channel marketing campaigns for retail or e-commerce.
• Ability to translate business goals into clear campaigns and calendars.
• Strong data analysis to optimize marketing performance.

Responsibilities

• Develop marketing plans to support growth and sales goals.
• Lead email, social, paid ads, SEO, and website marketing.
• Oversee content across social, email, website, and print.
• Improve website content and e-commerce conversion.
• Coordinate events, classes, and vendor promotions.
• Track marketing metrics and manage budgets.
• Lead and develop the Marketing Assistant.

Skills

Marketing strategy

Team leadership

Data-driven decisions

Campaign management

Tools

Meta Ads

Google Ads

Google Analytics

SEO

Email marketing

Lifecycle marketing

Adobe Creative Suite

Canva

Shopify

Klaviyo

Content creation tools

CMS platforms

Job description

Marketing Manager

Growing Retail & E-Commerce Brand We are working with a well-established, family-owned and operated retail business that has been serving the community for more than 40 years. As the company continues to grow, they are looking for a creative, digitally savvy, and results-driven Marketing Manager to lead marketing efforts across retail stores, e-commerce, classes, events, and educational programs. This is a strategic and hands-on role for someone who enjoys creating marketing campaigns, working with a team, using data to make decisions, and seeing the results of their work.

What You'll Do

Marketing Strategy

• Develop marketing plans that support company growth and sales goals.


• Build and manage promotional and marketing calendars.


• Turn business goals into clear campaigns and marketing plans.


• Manage marketing priorities, budgets, and timelines.

Digital Marketing

• Lead email marketing, social media, paid advertising, Google, SEO, and website marketing.


• Grow the company's online audience and customer base.


• Track campaign results and make improvements based on performance.


• Test new marketing ideas and channels to drive growth.

Content & Brand

• Help shape the company's brand, messaging, and overall look.


• Oversee content for social media, email, website, video, print, signage, products, classes, and events.


• Make sure marketing is consistent while balancing brand awareness with sales-focused campaigns.

Website & E-Commerce

• Improve website content, product pages, landing pages, and customer experience.


• Help increase website traffic, online sales and e-commerce conversion.


• Use website and customer data to improve the customer journey.

Retail, Events & Vendor Marketing

• Create marketing campaigns to drive traffic to stores, classes, events, and educational programs.


• Support product launches and promotional periods.


• Work with store teams, vendors, and partners on marketing programs and promotions.


• Take advantage of available vendor marketing and co-op opportunities.

Analytics & Budget

• Track key marketing numbers and results.


• Measure email, social media, paid advertising, website, events, and promotional performance.


• Manage marketing budgets and provide leadership with clear updates and recommendations.

Team Leadership

• Lead and develop the Marketing Assistant.


• Keep marketing projects organized and on schedule.


• Work closely with ownership, store leadership, vendors, and other team members.


• Make sure marketing projects are completed accurately and on time.

What Success Looks Like

• Increase brand awareness and reach within the sewing, quilting, embroidery, and creative communities.


• Bring in new customers and keep existing customers engaged.


• Grow website traffic, e-commerce sales and email audiences.


• Improve the results of paid digital advertising.


• Increase participation in stores, classes, events, and educational programs.


• Create better coordination between marketing, retail, events, merchandising, and vendors.


• Build a consistent and recognizable brand.


• Use data and results to continually improve marketing efforts.

Technology & Marketing Skills

• Meta Business Suite / Meta Ads


• Google Ads & Google Analytics


• Email & lifecycle marketing


• SEO


• Social media marketing


• Campaign analytics and reporting


• Adobe Creative Suite and/or Canva


• Content creation


• Video and storytelling


• Shopify


• Klaviyo


• Digital advertising platforms


• Project management tools

Why Consider This Opportunity?

• Salary: $85, 000–$90, 000/year


• Join a growing, established family-owned business.


• Own the marketing function and have a direct impact on company growth.


• Work across digital marketing, e-commerce, retail, events, education, and content.


• Creative and community-focused work environment.


• Opportunity to bring new ideas to the table and make a real impact.


• Work closely with company leadership and have a voice in the company's marketing direction.