Marketing Manager

Ascentia; Denver (CO); On-site; USD 85,000 - 120,000; Full time

Job summary

Ascentia is seeking a Marketing Manager to oversee marketing strategy and execution across our portfolio of 40 manufactured housing communities. This role drives digital marketing, lead generation, brand management, analytics, and vendor relationships to increase occupancy and strengthen the Ascentia brand.

You will manage SEO, PPC, META ads, social media, and online listings, oversee community websites, and collaborate with Community Managers and the VP of Operations to set annual goals and

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in marketing, digital marketing, property marketing, or related role.
• Real estate/property management or multifamily experience preferred.
• Experience supporting multiple locations, properties, or brands is a plus.

Responsibilities

• Develop and execute marketing strategies for 40 Ascentia communities to increase leads, occupancy, and brand awareness.
• Manage SEO, PPC, META advertising, social media, and online listings while tracking campaign performance and ROI.
• Manage the marketing budget and recommend spending based on performance and community needs.
• Oversee 40+ community websites, Facebook pages, and individual community brands.
• Support Community Managers with local marketing strategies, advertising, materials, and home promotions.
• Lead reputation management through Google Business and maintain brand consistency across portfolios.

Skills

Digital marketing

SEO

PPC

META Ads

Social media

Lead generation

Marketing analytics

Budget management

Brand management

Project management

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Yardi Voyager

RentCafe

WordPress

GoDaddy

Google Ads

Facebook Ads

Adobe Creative Suite

LinkedIn

Job description

Job Description – Marketing Manager

Ascentia Real Estate Holding Company owns and operates 40 manufactured housing communities across seven states, providing more than 3,000 high-quality manufactured homes to working families across the U.S.

We are seeking a Marketing Manager to oversee marketing strategy and execution across our portfolio. This role is responsible for digital marketing, lead generation, brand management, marketing analytics, community support, and vendor relationships, with a primary focus on increasing occupancy and strengthening Ascentia's communities and brands.

What You'll Do

• Develop and execute marketing strategies for 40 Ascentia communities to increase leads, occupancy, and brand awareness.
• Manage SEO, PPC, META advertising, social media, and online listings while tracking campaign performance and ROI.
• Manage the marketing budget and recommend spending based on performance and community needs.
• Oversee 40+ community websites, Facebook pages, and individual community brands.
• Support Community Managers with local marketing strategies, advertising, materials, and available home promotions.
• Lead reputation management through Google Business.
• Manage relationships with key marketing, advertising, and technology vendors.
• Analyze lead generation, leasing traffic, occupancy trends, and other marketing KPIs.
• Work directly with the Vice President of Operations on marketing strategy, annual goals, budgets, and reporting.
• Lead monthly marketing meetings and provide training support to Community Managers and Home Office employees.
• Create and maintain marketing materials while ensuring consistent branding across the portfolio.
• Support Resident Screening compliance requirements across seven states.

Requirements

• Strong knowledge of digital marketing, including SEO, PPC, META Ads, social media, and lead generation.
• Ability to analyze marketing data, campaign performance, budgets, ROI, and ROAS.
• Strong project management skills with the ability to manage multiple properties, campaigns, and deadlines.
• Excellent written, verbal, presentation, and training skills.
• Strong eye for branding, design, and customer-facing content.
• Proactive, organized, and comfortable working independently while collaborating across departments.
• Property management, real estate, multifamily, manufactured housing, or other multi-location marketing experience strongly preferred.
• Some travel may be required.

Preferred Platforms & Technology

Experience with some of the following is preferred:

Yardi Voyager CRM RentCafe Reach Site Manager Zillow Google Ads/Business Profile META Ads Manager Facebook Marketplace WordPress GoDaddy Prospect Screening Tools WorkVivo LinkedIn Adobe Illustrator/Creative Suite Canva

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
• Previous experience in marketing, digital marketing, property marketing, or a related role.
• Real estate, property management, multifamily, manufactured housing, or residential experience is preferred.
• Experience supporting multiple locations, properties, or brands is a plus

Ascentia is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, national origin, disability or handicap, veteran status, or any other characteristic protected by applicable federal, state or local laws.