Marketing Manager

Paycom; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Concord Church is seeking a Marketing Manager, Grow & Serve to develop and execute strategic marketing and communications initiatives that grow discipleship pathways and volunteer engagement. You will partner with Grow ministry leaders to encourage life transformation through storytelling, campaigns, and integrated communications across channels.

The ideal candidate is ministry-minded, experienced in leading campaigns, content creation, and audience segmentation to connect members with next

Qualifications

• Minimum 5 years in marketing, communications, or content strategy.
• Experience in ministry, church, nonprofit, or faith-based organizations preferred.
• Strong project management and relationship-building skills.
• Ability to influence and collaborate across ministries.

Responsibilities

• Develop and execute marketing strategies for Grow & Serve ministries.
• Lead campaigns for volunteer engagement and recruitment.
• Create messaging and campaigns across social media, website, email, and print.
• Collaborate with ministry leaders to align messaging with discipleship goals.

Skills

Marketing Strategy

Content Creation

Storytelling

Digital Marketing

Social Media

Email Marketing

Campaign Analytics

Brand Management

Project Management

Cross-functional Collaboration

Education

Bachelor's Degree

Job description

General SummaryThe Marketing Manager, Grow & Serve is responsible for developing and executing strategic marketing and communications initiatives that support Concord Church's discipleship pathway through spiritual growth opportunities and serving experiences. This position partners closely with ministry leaders across Grow and Serve ministries to increase engagement, volunteer participation, event attendance, and life transformation through effective storytelling, innovative campaigns, and integrated communication strategies.The ideal candidate is a ministry-minded marketing professional who understands how to connect people to their next step through compelling communications and meaningful engagement opportunities. This role will champion the church's mission by helping individuals grow in their faith, discover purpose, and serve others through ministry involvementSupervisory ResponsibilitiesThis role is an individual contributor and does not have any direct reports.Key ResponsibilitiesGrow Ministry MarketingDevelop and execute marketing strategies for discipleship ministries, including:Small GroupsBible StudiesClassesLeadership Development ProgramsNext Steps PathwayMember Engagement InitiativesCreate promotional campaigns that encourage spiritual growth and deeper church involvement.Partner with Grow Ministry leaders to understand objectives, participation goals, and ministry priorities.Build annual communication plans supporting discipleship initiatives and seasonal ministry programs.Develop messaging that clearly communicates pathways for spiritual growth and community connection.Serve Ministry MarketingLead marketing and recruitment campaigns for volunteer engagement initiatives.Create communications that help members discover opportunities to use their gifts through serving.Partner with ministry leaders to increase volunteer participation across:Guest ServicesChildren's MinistryStudent MinistryWorshipOutreachSpecial EventsCommunity Impact ProgramsDevelop volunteer appreciation and recognition campaigns.Support ministry leaders with promotional tools and communication resources that enhance volunteer retention.Campaign Strategy & ExecutionDesign and execute integrated marketing campaigns across:Social MediaWebsiteEmail MarketingSMS/Text MessagingChurch AppPrint MaterialsDigital SignageSunday AnnouncementsPaid AdvertisingManage project timelines and campaign deliverables.Coordinate campaign execution with creative, production, and communication teams.Ensure consistency of messaging, branding, and ministry alignment across all channels.Storytelling & Content DevelopmentCapture and share stories of life change resulting from discipleship and serving experiences.Collaborate with production teams to create:Testimony videosVolunteer spotlightsMinistry success storiesEvent recapsPromotional contentDevelop compelling content that inspires participation, spiritual growth, and service.Maintain a consistent church voice and brand identity across all communications.Ministry Partnership & CollaborationServe as the primary marketing liaison for Grow and Serve ministries.Facilitate marketing planning sessions with ministry leaders.Translate ministry objectives into actionable marketing strategies.Provide communication consultation and best practices to ministry teams.Foster collaborative relationships across departments to support church-wide initiatives.Digital Marketing & AnalyticsMonitor engagement metrics and campaign effectiveness.Analyze participation trends across growth and volunteer initiatives.Create monthly performance reports highlighting:Event registrationsVolunteer recruitment resultsSmall group participationEngagement metricsDigital reachProvide recommendations based on data and ministry outcomes.Utilize audience segmentation and automation strategies to improve engagement.EducationBachelor's Degree in Marketing, Communications, Public Relations, Business, or related field preferred.ExperienceMinimum of five years of marketing, communications, or content strategy experience.Experience managing integrated marketing campaigns.Experience in ministry, church, nonprofit, or faith-based organizations preferred.Strong project management and relationship-building skills.Experience recruiting and engaging volunteers is a plus.Knowledge, Skills & AbilitiesMarketing ExpertiseStrategic marketing planningContent creation and storytellingDigital marketingSocial media strategyEmail marketing automationCampaign analyticsBrand managementLeadership & CollaborationStrong communication and presentation skillsAbility to influence and collaborate across multiple ministriesExceptional project management and organizational skillsAbility to manage multiple priorities in a fast-paced ministry environmentCreative & Ministry CompetenciesCreative thinking and problem-solvingUnderstanding of discipleship and volunteer engagement principlesStrong relationship-building skillsPassion for helping people connect to spiritual growth and serving opportunitiesSpiritual & Cultural ExpectationsDemonstrates a growing personal relationship with Jesus Christ.Supports and champions the mission, vision, and values of Concord Church.Models’ biblical discipleship, stewardship, and servant leadership.Actively participates in the life and ministry of the church.Exhibits professionalism, humility, teamwork, and a heart for people.Key Performance Indicators (KPIs)Grow MinistrySmall group participation growthClass registrations and attendanceNext Steps completion metricsDiscipleship pathway engagementMinistry retention ratesServe MinistryVolunteer recruitment growthVolunteer retention ratesMinistry staffing fulfillmentVolunteer satisfaction scoresServe event participationMarketing EffectivenessCampaign engagement ratesWebsite conversion ratesEmail performance metricsSocial media engagementEvent registration performancePhysical RequirementsAn employee in this position primarily works in a typical office or sanctuary environment, is generally sedentary, and uses computers, calculators, phones, and other office equipment to draft documents, communicate with church staff, and fulfill other position duties.An employee in this position is required to walk, hear, speak, and stand to conduct sermons and minister to the members (both at the main church and at remote locations). Work is conducted in a fast-paced, rapidly changing environment.The ability to manage stress, build professional and collaborative relationships, and reason through both complex church business situations and profound personal crises that members may experience is required.A flexible schedule is required since this position requires evening and weekend work due to scheduled events.Travel RequirementsA valid Texas driver's license and acceptable motor vehicle record is required.Concord Church MembershipThis position is required to be a member of Concord Church. Employees in this position are expected to sincerely hold the same religious beliefs as expressed by Concord Church.