Marketing Manager

Cisco Systems; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Cisco Systems in the United States is seeking a proactive Partner Marketing Specialist to drive partner engagement, brand consistency, and digital self-service across core branding tools and partner hubs. You will uphold visual identity, manage web strategy, and deliver audience-tailored communications for a global partner ecosystem.

The role focuses on operations of Logo Builder and Partner Locator, asset development, and providing guidance on co-branding and governance to partners and internal

Job description

The application window is expected to close on: 10/03/2026

About the Role

We are seeking a proactive, collaborative, and detail-oriented Partner Marketing Specialist to join the Global Partner Marketing, Mid-Market & SMB team. In this role, you will be instrumental in driving partner engagement, brand consistency, and digital self-service by managing core partner branding and discovery tools—including Logo Builder and Partner Locator—overseeing partner-facing web strategy and publishing, and supporting high-impact marketing communications.

You will uphold visual identity and messaging frameworks for the Cisco 360 Partner Program, manage digital content lifecycles across Cisco.com and partner hubs, and deliver audience-tailored communications that inform, enable, and inspire our global partner ecosystem.

Key Responsibilities

1. Partner Tools Operations & Enablement (Logo Builder & Partner Locator)

• Tool Operations & Maintenance: Serve as the operational lead for core partner digital tools, overseeing day-to-day updates, feature validation, and maintenance for Partner Locator and Logo Builder.

• User Experience & Feedback Loops: Monitor tool performance, identify friction points in user journeys, and partner with IT and digital transformation teams to prioritize functional enhancements.

• Partner Enablement & Assets: Develop and maintain user guides, FAQs, instructional one‑pagers, and enablement materials to help partners and internal account teams maximize the value of branding and locator tools.

2. Partner Branding & Visual Identity

• Brand Governance: Serve as a subject matter expert on Cisco visual identity and partner co‑branding guidelines, ensuring partner badges, collateral, and digital assets adhere to global standards.

• Asset Review & Quality Assurance: Conduct editorial reviews and quality checks on promotional materials, digital banners, and external‑facing assets prior to distribution.

• Co-Branding Guidance: Provide clear guidance and consultation to partners and internal teams regarding proper logo usage, tier badges, and co‑branded marketing guidelines.

3. Web Strategy & Digital Content Management

• Web Property Governance: Manage, update, and maintain partner program web pages across Cisco.com and