Marketing Manager

Texas State Aquarium; Corpus Christi (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

403(b) retirement plan

Job summary

The Texas State Aquarium in Corpus Christi, TX seeks a Marketing Director to lead the development and execution of marketing plans to drive attendance and revenue. You will oversee branding, campaigns, digital content, and partnerships, working with staff and vendors to deliver compelling storytelling.

The role requires a bachelor’s degree and 1–2 years related experience, with demonstrated ability to manage budgets, social media strategy, and creative teams in a busy visitor attraction

Qualifications

• Bachelor's degree or higher and 1–2 years related experience or equivalent combination.
• Experience in marketing roles within a public-facing organization is preferred.
• Ability to manage budgets, campaigns, and cross-departmental projects.

Responsibilities

• Lead development and execution of marketing and advertising plans to drive attendance and revenue.
• Serve as primary day-to-day point of contact for marketing matters.
• Coordinate and supervise photographers, film crews, and other content producers on site.
• Apply intermediate graphic design skills using Adobe Photoshop, Illustrator, InDesign, and related platforms.
• Coordinate events with other departments and initiatives.
• Ensure brand integrity across materials and communications.
• Oversee social media strategy and content across platforms to grow audience engagement.
• Manage website content for accuracy and engagement.
• Establish KPIs for campaigns, website, social, and ads.

Skills

Marketing strategy

Budget management

Content creation

Team leadership

Education

Bachelor's degree

Tools

Photoshop

Illustrator

InDesign

Job description

Take your career to new depths and put your skills to work in a one-of-a-kind setting by becoming a part of the premiere aquarium showcasing the Gulf of Mexico and Caribbean Sea. The Texas State Aquarium provides high quality, entertaining programming through education, conservation, and wildlife rehabilitation. We strive to provide our guests with an exciting, educational, and memorable experience.

Responsibilities Include But Are Not Limed To

• Lead in the development and execution of marketing and advertising plans to drive attendance, increase revenue, and advance organizational priorities.
• Serve as the Aquarium’s primary day-to-day point of contact for marketing-related matters.
• Coordinate and supervise photographers, film crews, and other content producers while on site.
• Apply intermediate level graphic design skills to create and edit materials using Adobe Photoshop, Illustrator, InDesign, and other applicable creative platforms.
• Coordinate events with other departments such as animal releases, marketing public events, and other organization initiatives.
• Work with CEAO to ensure the integrity and consistency of the Aquarium’s brand across all department materials and communications.
• Work closely with the Communications Manager to coordinate campaigns, creative materials, digital content, organizational storytelling, and media opportunities.
• Oversee the organization, maintenance, and appropriate use of Aquarium’s photography, video, and creative asset libraries on public server and website.
• Provide strategic and creative marketing support to Aquarium departments.
• Develop and manage the marketing budget in coordination with the CEAO, including annual budget preparation, forecasting, implementation, and ongoing expense monitoring.
• Directly oversee the execution and administration of the advertising budget, including media placement, invoice review, reconciliation, and performance evaluation.
• Coordinate advertising placements directly with media vendors or through third-party agencies.
• Oversee the Aquarium’s social media strategy and execution, driving audience growth, engagement, and active online communities across all platforms.
• Oversee the Aquarium’s website content, ensuring information remains accurate, engaging, accessible, current, and consistent with organizational priorities and brand standards.
• Establish, evaluate, and benchmark key performance indicators for marketing campaigns, website performance, social media, email marketing, and advertising initiatives.
• Supervise, coach, and evaluate work of the Marketing and Communications Associate and Marketing and Communications Assistant, interns, and volunteers; including assigning responsibilities, monitoring performance, and supporting professional development.
• Lead and participate in all stages of the creative process, from concept development and creative direction through production, approval, and delivery.
• Manage relationships with contracted agencies and vendors to ensure goals, deliverables, timelines, budgets, and quality expectations are met.
• Develop and maintain positive relationships with tourism partners, other attractions, community organizations, and industry groups.

Requirements

Bachelors degree from four-year college or university; one to two years related experience and/or training; or equivalent combination of education and experience.

Other

This is a full-time position, position offers an attractive benefits/vacation package including health, dental, vision, disability, life insurance, and 403(b) retirement plan with a 100% match of the first 5% contributed.