Marketing Manager

City of Conroe; Conroe (TX); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Retirement plan

Employee assistance program

Paid time off

Free pool membership

Job summary

City of Conroe seeks a Marketing Manager for the CVB to implement and manage the marketing plan, elevating Conroe as a premier tourism destination and driving visitor growth.

The role involves creating and implementing marketing efforts, directing design and production of CVB materials and the website, and building relationships with local businesses and event planners to promote tourism and tourism retention.

Qualifications

• Bachelor's degree in marketing with four years of marketing experience or eight years of marketing experience.
• Preferred or ability to begin Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designations within 1 year.
• Texas Class C driver license required.

Responsibilities

• Plan and implement the CVB marketing plan to promote Conroe as a premier tourism destination.
• Create and execute marketing efforts benefiting the CVB and tourism growth.
• Direct and oversee design/production of CVB materials and website.
• Foster relationships with local businesses and event planners to promote tourism.
• Support presentations and proposals related to tourism attraction and retention.

Skills

Marketing principles

Social media

Ad placement

Website development

Media relations

Communication

Education

Bachelor's in Marketing

Eight years marketing experience

Tools

Microsoft Office

Simpleview CMS

Job description

JOB SUMMARY

The principal function of this position consists of five major duties: 1) implementation and management of the CVB marketing plan to enhance Conroe's image as premier tourism destination; 2) Create and implement new marketing efforts that benefit the CVB and promote tourism; 3) direct and oversee planning, design, production of all CVB printed and electronic materials and web site; 4) actively foster relationships with local businesses and event planners that promote tourism; 5) support in the development of presentations and proposals as related to tourism attraction and retention.

QUALIFICATIONS

Education and Experience

• Bachelor's degree plus four years marketing experience, or eight years marketing experience

Special Requirements

• Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designation(s) preferred or ability to begin certifications within 1st year of employment
• Possession of a Valid Texas Class "C" driver license.

Knowledge, Skills and Abilities

• Knowledge of principles and practices of all aspects of marketing - including social media, ad placement, website development, and working with the press, etc preferred
• Ability to clearly and effectively communicate both orally and in writing, including the ability to work with members of the media, pitch story ideas to travel writers, and work with social media influencers.
• Skilled in current computer software (Microsoft Office, Word, Excel, Access, Outlook, PowerPoint)
• Experience in CMS platform such as Simpleview preferred

PHYSICAL DEMANDS

The work is sedentary and requires the ability to exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Additionally, the following physical abilities are required: feeling, hearing, mental acuity, repetitive motions, kneeling, lifting, reaching, speaking, listening, visual acuity, and walking. Regular travel by airplane and automobile in conducting business is required

BENEFITS

The City of Conroe offers great benefits such as medical, dental, vision and life insurance, retirement plan, employee assistance program, paid time off and free membership at the City's pool and recreation center facilities. Starting salary for this position is $65,085 annually.

The City of Conroe is an Equal Opportunity Employer

Must pass background check and pre-employment substance abuse screening as a condition of employment. A motor vehicle record check and job-related doctor's physical exam may also be required. Safety-sensitive positions remain subject to random drug and alcohol testing after hire.