Marketing Manager

MedStar Health; Columbus (OH); Remote; USD 50,000 - 100,000; Full time

Job summary

A leading provider of educational solutions, MedStar Health seeks a Marketing Manager to drive strategic marketing initiatives. This role involves developing go-to-market strategies, executing high-impact campaigns, and collaborating within an integrated team. Ideal candidates will possess a Bachelor's degree and strong background in Sales and Marketing, with a passion for education technology.

Benefits

Annual incentive plan

Medical benefits

Qualifications

• Bachelor's Degree required.
• Three or more years of Sales and/or Marketing experience, preferably in education/technology.
• Strong knowledge of emerging marketing trends and integration strategies.

Responsibilities

• Develop and execute comprehensive marketing plans across various channels.
• Analyze market trends and identify opportunities for product promotion.
• Create content for campaigns, including training materials and thought leadership.

Skills

Sales

Marketing

Data analysis

Customer retention

Education

Bachelor's Degree

Tools

SFDC

Marketo

Job description

Overview

Make an Impact!

At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?

McGraw Hill, the leading provider of digital and print educational solutions, is looking for a Marketing Manager. Reporting to the Director of Marketing, the Non-Majors Biology and Environmental Science Product Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation activities to drive leads and support other team goals.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

• Work and thrive within an integrated cross-functional team focused on Non-Majors Biology and Environmental Science
• Develop and execute a comprehensive, strategic marketing plan that involves all go-to-market strategies and tactics to promote your product portfolio across a variety of channels (email, social, web, relationship selling, etc.).
• Work with colleagues to identify and evaluate digital product and service opportunities focused on Connect and Virtual Labs.
• Work with stakeholders to write and develop portfolio positioning and messaging in alignment with corporate strategy and ensure these are effectively communicated to target audiences.
• Create and leverage content to support campaigns, including external awareness, training materials and thought leadership content.
• Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.
• Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot challenges
• Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.
• Utilize and analyze data to drive decisions across portfolio and share best practices with team.

What you need to be considered:

• Bachelor's Degree required
• Three or more years of client-facing Sales and/or Marketing experience, preferably in the field of education and/or technology
• Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.
• Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue.
• Ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.
• Success in managing and delivering virtual and/or live events and conducting compelling presentations-both internally and externally.
• Ability to make data informed decisions and track ROI
• Ability to travel approximately 30%.

Here's what we offer:

At McGraw Hill, you will be empowered to make a real impact on a global scale. Every day your individual efforts can contribute to the lives of millions.

The pay range for this position is between$50,000 - $100,000annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.

McGraw Hill recruiters always use a "@mheducation.com" or "@careers.mheducation.com" email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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