Marketing Manager

Smith Douglas Homes; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive benefits

Family environment

Job summary

Smith Douglas Homes in Charlotte, NC is seeking an experienced Marketing Manager to support the Charlotte Division. You will co-own website content, social media, community presentations, signage and event planning.

Join a fast-growing, family-oriented homebuilder offering competitive benefits and a collaborative environment where you will lead campaigns, track results, and collaborate with sales teams to strengthen the brand across communities.

Qualifications

• 5 years of marketing experience
• Bachelor’s degree in Marketing, Business or related field
• Proficiency with Microsoft Office, email marketing and analytics
• Experience with Adobe Suite

Responsibilities

• Work with sales leadership to develop effective marketing strategies.
• Manage all marketing activities within the Division.
• Track, monitor, and evaluate results for marketing programs.
• Ensure branded image across website, signage, and communities.
• Coordinate and implement Division PR events and materials.
• Complete website updates to community web pages as needed.
• Manage off-site signage including billboards.
• Assist sales leadership in defining Sales Center and Model Homes.
• Attend weekly Sales Meetings and present when needed.
• Join local marketing/homebuilding organizations to stay informed.

Skills

Marketing strategy

Brand management

Digital marketing

Campaign analytics

Communication

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Adobe Suite

CRM systems

Web analytics tools

Job description

At Smith Douglas Homes, we pride ourselves on being one of the fastest growing home building companies in the country. We are looking for an experienced Marketing Manager to join our team in Charlotte, NC.. Smith Douglas Homes is proud to offer a competitive benefits package to our employees as well as a family type work environment.

Position Summary:

To provide marketing support to the Charlotte Division to ensure operational success. Serve as co-owner of website content, social media, community presentation, signage and event planning.

Job Responsibilities:

Core duties or tasks fundamental and not marginal to the performance of the job.

• Work with sales leadership to develop effective marketing strategies.
• Manage all marketing activities within the Division.
• Track, monitor, and evaluate results for specific marketing programs and campaigns.
• Ensure consistent, branded image for respective communities are created throughout website, signage, and within the community.
• Coordinate, direct, and implement all Division public relations events and materials to build an effective brand.
• Complete website updates to community web pages as needed on a timely basis.
• Manage and maintain all off-site community signage including WEDs and billboards.
• Work with community teams to produce:
• Local events for brokers, customers, and homeowners
• Promotional specific handouts, advertisements, direct mail, etc.
• Sales office displays
• Assist sales leadership in defining Sales Center and Model Homes to include ordering displays and Model Home furniture. Review selections based on demographics.
• Attend and present when needed at weekly Sales Meeting.
• Assist sales leadership in conducting market research/competition reports as needed.
• Assist with broker presentations as needed.
• Join and actively participate in local sales, marketing and home building organizations to keep abreast of the market.
• Properly code and process invoices for respective communities.
• Be available on weekends and after hours as needed.

Education

• Bachelor’s degree in Marketing, Business or related field

Experience

• 5 years marketing experience

Computer Skills

• Microsoft Office Suite
• Email marketing and campaign experience
• Experience with marketing data analytics and tools (Web analytics, CRM)
• Familiarity with Adobe Suite

We are an Equal Employment Opportunity employer and a certified Drug-Free Workplace.

About Smith Douglas Homes:

New home builder, Smith Douglas was recently recognized by Builder Magazine as the 32nd largest builder on the Builder Top 100 Rankings. With over 40 years of industry experience, our mission is to enhance people’s quality of life, providing our customers with the opportunity to own a quality-built, value-packed new home. Through our proven, disciplined operations, we reduce costs and deliver quality craftsmanship, which translates into a well-constructed and affordable home.

We are proud to be a Certified Great Place to Work!

Our mantra: “It’s amazing what you can accomplish when you don’t care who gets the credit!”