Marketing Manager

RPM Living; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

RPM Living is seeking a Marketing Manager to provide strategic marketing support for a portfolio of properties within the Regional Operations team.

You will shape brand-aligned strategies and deliver data-driven recommendations to drive leasing results, with a focus on digital channels, analytics, and cross-team collaboration. This is a hybrid role with emphasis on performance and growth.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• Four years of marketing experience that supports regional responsibilities.
• Experience in multifamily industry or related industries.
• Knowledge of brand strategy and maintaining consistency across platforms.
• Skilled in digital marketing channels and analytics tools.

Responsibilities

• Develops and executes strategic marketing plans for lease up communities.
• Provides next-level strategic thought leadership and support with internal/external partners.
• Evaluates performance bi-weekly and reports KPIs aligned with targets.
• Collaborates with regional operations leadership to adjust strategy and investment.
• Trains onsite teams via learning platform and monthly region calls.
• Oversees monthly marketing audits and ensures updates across channels.
• Supports New Business through digital audits and marketing strategy slides.

Skills

Digital marketing

Marketing analytics

Content marketing

Data-driven decisions

Project management

Education

Bachelor's degree in marketing, business, communications or related field

Tools

Google Analytics

CRM systems

Marketing automation platforms

Job description

Overview

At RPM, we're in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

Purpose Statement

To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.

Position Summary

The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM's support departments collectively serve.

Responsibilities

• Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties
• Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs
• Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets
• Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed
• Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics
• Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date
• Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising
• Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities
• Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets

Education and Experience

• Bachelor's degree in marketing, business, communications or related field. Experience may substitute for education
• Four years of marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions
• Experience in multifamily industry, or related industries, required.
• Knowledge of of the real estate and residential property management industry, including tenant demographics, leasing trends, and marketing best practices
• Knowledge of brand strategy, including messaging, positioning, and maintaining brand consistency across multiple platforms
• Skilled in digital marketing channels (SEO, SEM, social media, email marketing, and content marketing) and familiarity with lead generation tools like Google Analytics, CRM systems, and marketing automation platforms
• Skilled in organization and project management to manage multiple marketing initiatives, campaigns, and events across various properties
• Ability to develop and execute data-driven marketing strategies that align with business goals and drive property performance
• Ability to analyze marketing data, track KPIs, and use insights to optimize campaigns and improve performance
• Ability to communicate effectively verbally and in writing

Qualifications

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment

This is a hybrid role, requiring the associate to work in our C