Marketing Manager

Apollon Wealth Management, LLC; Charleston (SC); On-site; USD 75,000 - 125,000; Full time

Job summary

Apollon Wealth Management, LLC seeks a proactive Marketing Manager to oversee the firm’s marketing initiatives and ensure consistent branding.

You will drive campaigns, content, and communications, collaborating with leadership and a fractional CMO, and manage the marketing associate and vendors to meet deadlines and budgets.

Qualifications

• Bachelor's degree required or equivalent
• 5–10 years marketing experience in financial services or regulated industry preferred
• Proficiency with email marketing, CMS, and CRM tools (HubSpot, Salesforce)
• Strong organizational and deadline-management skills
• Excellent written and verbal communication; detail-oriented

Responsibilities

• Execute digital marketing campaigns across email, website, social, and ads according to content calendars and priorities.
• Manage email platforms, schedule campaigns, coordinate content and distribution.
• Maintain and update website content; support advisor-specific and corporate content scaling.
• Coordinate firmwide communications and internal newsletters.
• Oversee creation and delivery of marketing materials while ensuring brand and regulatory compliance.
• Plan and support advisor and client events, webinars, and sponsorships.
• Manage relationships with external vendors and marketing agencies.
• Coordinate social media posting and respond to inbound engagement.
• Track KPIs and ROI, and deliver regular leadership reports.
• Lead and direct the Marketing Associate and prioritize daily tasks.

Skills

Marketing strategy

Campaign management

Email marketing

CMS

CRM tools

Vendor management

Written communication

Project management

Analytics

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Salesforce

CMS platforms

Job description

Marketing Manager

Reports to: Chief Development Officer

Status: Exempt – Hybrid Schedule in Charleston, SC

We are seeking a proactive and detail-oriented Marketing Manager to oversee the execution of the firm’s marketing initiatives and ensure consistent delivery of our brand messaging. This role will serve as the day-to-day driver of campaigns, content, and communications, working closely with the Leadership Team and fractional CMO for strategic direction. The Marketing Manager will manage the marketing associate and external vendors, ensuring projects are completed on time, within budget, and aligned with firm objectives.

Responsibilities

• Campaign Management: Execute digital marketing campaigns (email, website, social media, digital ads) following content calendars and strategic priorities set by leadership.
• Email Marketing: Manage email platforms, schedule campaigns, coordinate content creation, and oversee distribution.
• Website Management: Maintain and update website content; support structural improvements to scale advisor-specific and corporate content.
• Corporate Communications: Coordinate firmwide communications, including internal newsletters and corporate announcements.
• Content Execution: Oversee creation and delivery of marketing materials such as newsletters, advisor event materials, social posts, and client communications—ensuring compliance with brand and regulatory standards.
• Event Support: Assist in planning, promoting, and executing advisor and client events, webinars, and sponsorships.
• Vendor Oversight: Manage relationships with external marketing vendors and agencies, ensuring alignment with directives from leadership and effective execution.
• Social Media Management: Execute posting schedules, monitor engagement, and coordinate responses to inbound comments, questions, or leads.
• Analytics & Reporting: Track marketing KPIs, campaign ROI, and engagement metrics, delivering regular reports to leadership.
• Team Collaboration: Manage the Marketing Associate, providing direction on daily tasks and priorities while fostering a collaborative environment.

Skills and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5-10 years of marketing experience, ideally in financial services or a regulated industry.
• Proficiency in email marketing platforms, CMS, and CRM tools (HubSpot, Salesforce, or similar); knowledge of Account Engagement a plus.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills, with strong attention to detail.
• Experience coordinating with vendors and managing outsourced creative or digital agencies.
• Ability to translate leadership direction into actionable marketing plans and measurable outcomes.