Marketing Manager

Trillium; Canton (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

Short-term disability & life insurance

401K with generous match

Job summary

Trillium is seeking an organized and execution-focused Marketing Manager to lead multi-channel campaigns across taprooms, restaurants, e-commerce, and wholesale operations. Acting as the central project lead for the marketing department, this role translates broad company strategies into well-orchestrated promotional rollouts, guest retention initiatives, and cohesive brand experiences.

The Marketing Manager directly supervises the Social Media & Content Specialist, keeping marketing operations

Qualifications

• 3–7 years marketing experience, preferably hospitality, craft beverage, CPG, or events.
• Proven ability to lead a team and manage campaigns from concept to rollout.
• Strong copywriting, brand storytelling, and cross-channel coordination.

Responsibilities

• Lead multi-channel marketing plans to drive sales and guest engagement.
• Direct and mentor the Social Media & Content Specialist.
• Coordinate launches for merchandise and new product drops.
• Monitor performance metrics and optimize campaigns accordingly.

Skills

Leadership

Project management

Copywriting

Strategic thinking

Tools

Loyalty platforms

Email marketing software

Google Business Profile management

Customer surveys

Job description

Trillium is seeking an organized and execution-focused Marketing Manager to lead multi-channel campaigns across our taprooms, restaurants, e-commerce, and wholesale operations. Acting as the central project lead for the marketing department, this role translates broad company strategies into well-orchestrated promotional rollouts, guest retention initiatives, and cohesive brand experiences. The Marketing Manager directly supervises the Social Media & Content Specialist, keeping marketing operations on schedule and aligned with brand standards.

Job Duties & Responsibilities

Strategic Execution & Team Leadership

• Campaign Management: Build, coordinate, and execute multi-channel marketing plans for targeted sales and hospitality initiatives.
• Team Supervision: Direct and coach the Social Media & Content Specialist, reviewing content calendars, publishing cadences, and creative output to align with campaign goals.
• Brand Stewardship: Ensure unified brand voice, messaging, and visual identity across all physical venues and digital touchpoints.
• PR & Media Relations: Serve as the primary contact for press inquiries, pitching stories and product launches, coordinating interviews and media visits, and tracking coverage to support brand awareness and campaign goals.
• Merchandise & Product Releases: Coordinate launch plans for merchandise and new product drops, including visual presentation decks, inventory support, and display standards across physical and digital retail channels.
• Collateral & Operations: Manage the creation and distribution of venue/restaurant materials (e.g., service guides, campaign briefings, sell sheets) and wholesale sales enablement tools (sell sheets, POS assets, digital toolkits).

Digital Presence, E-commerce & Guest Retention

• Loyalty & Email Marketing: Oversee day-to-day operations for customer loyalty platforms and manage scheduled email marketing campaigns from layout to deployment.
• E-Commerce: Create and execute a sales plan for achieving e-commerce sales budget for beer, spirits, RTDs, and merchandise
• Guest Retention: Deploy guest feedback capture and surveys as directed to collect customer data and report guest satisfaction metrics back to the hospitality team for operational impact.
• Digital Maintenance: Partner with internal teams on website updates, menu listings, and digital advertising opportunities while managing multi-location Google Business profiles and local SEO accuracy.

Analytics & Insights

• Performance Tracking: Monitor and report on email, loyalty, website, survey, and campaign metrics to leadership.
• Optimization: Use data insights to refine tactical planning, communication strategies, and operational performance across future campaigns.

Additional duties may be assigned as necessary.

Desired Qualifications & Abilities

Qualifications & Experience

• Experience: 3–7 years of marketing experience, preferably in hospitality, craft beverage, CPG, or event production.
• Leadership: Demonstrated experience managing direct reports or delegating tasks to creative/digital team members.
• Technical Proficiency: Hands-on experience with loyalty platforms, email marketing software, Google Business management, and basic customer feedback/survey tools.
• Core Competencies: Exceptional project management and operational execution skills, solid copywriting and visual sensibility, strong collaborative mindset, and high attention to detail.
• Medical, dental and vision benefits with no wait period
• Short term disability and life insurance
• 401K plan with generous match with no wait period