Marketing Manager

Snell & Wilmer; California (MO); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K/profit sharing

Paid time off

Job summary

A leading law firm seeks a full-time Marketing Manager to oversee marketing strategies, support business development, and enhance the firm’s reputation. This position, based in the California office, requires at least five years of relevant experience, strong communication skills, and proficiency in CRM and social media. The role involves managing various marketing initiatives and client relationships. A competitive salary of $115,000 to $150,000 annually is offered, along with a comprehensive benefits package.

Qualifications

• At least five years of marketing/business development experience in law or related services.
• Ability to maintain positive working relationships.
• Excellent verbal, written, and interpersonal communication skills.

Responsibilities

• Drive business development and client growth strategies.
• Oversee marketing and brand visibility.
• Lead public and media relations strategies.
• Design and support impactful client events.
• Manage budgeting, analytics, and operations.

Skills

Marketing/business development experience

Excellent communication skills

Project management skills

Proficiency in Microsoft Office

Ability to work under pressure

Education

Bachelor’s degree in marketing/communications

Tools

CRM management

Social media platforms

Job description

For Applicants Residing in California: Snell & Wilmer takes the privacy of the personal information that we collect from you during the employment application process seriously. In compliance with California’s Consumer Protection Act (“CCPA”), we are providing you with our Privacy Notice for California Residents and our general Privacy Policy. As required by the CCPA, our notice describes the categories of personal information we collect (or may collect) from you as well as our use and disclosure of that personal information. Please review this Notice and our Privacy Policy. By providing your personal information to as part of the recruitment or application process, you consent to the collection, use and disclosure of your personal information by Snell & Wilmer consistent with this Notice. By clicking “consent” or “I accept”, you acknowledge that you read and agree to Snell and Wilmer L.L.P.: Privacy Policy and Privacy Notice for California Residents located at https://www.swlaw.com/legal/privacy-policy.

Marketing Manager Job Details:

Snell & Wilmer, one of the largest law firms in the Western United States, is seeking a full-time Marketing Manager to work from the firm’s Orange County office.

You will report to the firm’s Chief Marketing Officer, supporting Orange County-based attorneys, practice groups, and the firm. This role will execute a market-driven growth strategy, elevate the firm’s brand and reputation, drive measurable new business opportunities, and strengthen client relationships. The role will have particular responsibility for actively supporting named practice groups.

Primary responsibilities include, but are not limited to, the following:

• Business Development and Client Growth: The manager will drive opportunity creation and conversion by originating and advancing pipelines in collaboration with attorneys and practice leaders. Responsibilities include managing strategic pursuits and RFPs from qualification through proposal and presentations; developing compelling, tailored credentials and capability materials; and supporting cross-selling, pricing strategy, and client feedback initiatives. The manager will strengthen attorney business development skills through one-on-one coaching, pursuit debriefs, and practical playbooks.
• Marketing, Communications, and Brand: The manager will oversee market-level brand stewardship and visibility, ensuring consistent application of firm brand standards across all materials and channels. Responsibilities include developing and maintaining high-quality marketing collateral and attorney biographies, curating and amplifying thought leadership, managing digital and social presence for the Orange County market, and deploying targeted campaigns that generate awareness and engagement among priority audiences.
• Public Relations and Media Relations: The manager will lead proactive and reactive media strategies to enhance the firm’s reputation and profile, including news releases, media pitches, commentary opportunities, and monitoring of coverage. The manager will oversee Orange County-based legal alerts, client news, and “Taking Care of Business” announcements, and will coordinate with external PR partners as needed to secure meaningful placements. The role will also manage submissions for legal directories and rankings, including Chambers and national legal rankings, and develop attorney credentialing strategies encompassing leadership positions, programs, and speaking and writing opportunities.
• Events and Market Presence: The manager will help design and support high-impact client events, community sponsorships, industry memberships, tickets, seminars/webinars, and promotional items. The manager will also help with event strategy and budget, content and format, attendee targeting and invitations, onsite execution, and post-event follow-up.
• Budgeting, Analytics, and Operations: The manager will forecast and manage Orange County-based marketing and business development budgets; track and report on KPIs and ROI; and enhance data quality and adoption of technology platforms, including CRM, experience and matter databases, and analytics dashboards.

Experience & Qualifications:

• At least five years of marketing/business development experience in law or other professional services firms
• Bachelor’s degree in marketing/communications or related field is helpful
• Ability to work well with others and maintain positive and cooperative working relationships internally and externally
• Excellent verbal/written/interpersonal communication skills within a variety of settings
• Ability to work well under pressure within a deadline-driven environment
• Excellent project management and organizational skills
• Proficiency in Microsoft Office, Zoom, social media platforms, and CRM management is needed
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required

The pay range for this position is $115,000.00 to $150,000.00 annually depending on experience.

Snell & Wilmer offers a competitive performance-based compensation and agenerous benefits package starting on your first day. The benefits package includes medical, dental, vision, disability, life insurance, 401K/profit sharing, paid holidays, tuition reimbursement and paid time off including vacation time, personal time, and sick time where appropriate. Snell & Wilmer values the principles of Diversity, Inclusion, and Belonging.

We are an Equal Employment Opportunity employer.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.