Marketing Manager

Century Communities, Inc.; Bothell (WA); On-site; USD 85,000 - 109,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

Basic life insurance

401(k) plan

Job summary

Century Communities, Inc. is seeking a Marketing Manager to partner with the Corporate Marketing team to develop and launch community-specific marketing plans that drive engagement and sales at on-site communities.

You will manage multi-channel campaigns, draft briefs, coordinate with vendors, optimize digital presence, and analyze performance to meet sales objectives across our divisions. A strong background in residential marketing and collaboration with corporate teams is preferred.

Qualifications

• Bachelor’s degree preferred or equivalent work experience in Marketing, Communications, or related field.
• 5+ years of marketing experience.
• Ability to operate in a high-energy, rapidly evolving environment.
• Strong verbal and written communication skills.
• Knowledge of sales and marketing concepts.
• Experience working with a corporate marketing team is a plus.

Responsibilities

• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Manage marketing collateral requests from on-site sales team.
• Assist with signage requests and coordinate with vendors for on-site community signage.
• Partner with stakeholders on strategy for division-specific social media posts and manage public responses.
• Send targeted eblasts through LassoCRM and MailChimp and oversee list management.
• Create landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management.
• Work with Corporate Marketing to develop community marketing plans and ensure deliverables and timelines.
• Enhance the Division’s Google footprint with in-house digital marketing support.
• Review data analytics to ensure campaigns meet objectives.
• Initiate site visits weekly to review campaigns and generate ideas.
• Engage with Realtor contacts and build relationships with broker offices.
• Plan and execute events including grand openings and Realtor events.
• Coordinate photography for marketing materials.
• Conduct market analysis and monitor competitive activity for communities.
• Attend industry events and new community openings.

Skills

Residential marketing experience

Analytical skills

Strong communication

Data-driven decision making

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

5+ years marketing experience

Tools

LassoCRM

MailChimp

Google Analytics

CMS / CenturyCommunities.com

Job description

What You’ll Do:

The Marketing Manager partners with the Corporate Marketing team to develop and launch community specific marketing plans to create actionable and effective product positioning. This position is responsible for the creation and execution of marketing strategy to drive engagement and sales at on-site communities.

Your Key Responsibilities Include:

• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Manage marketing collateral requests from on-site sales team.
• Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
• Partner with the stakeholders on strategy for division-specific social media account posts and manage public responses.
• Send targeted eblasts through LassoCRM and MailChimp and oversee list management.
• Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
• Work closely with the Corporate Marketing team to develop and launch community specific marketing plans, as well as creating actionable and effective product positioning. Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
• Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team.
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
• Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window. Evaluate signage, flag, and sales office condition.
• Generate ideas to engage with Realtor contacts and establish relationships with new broker offices.
• Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
• Coordinate interior and exterior photography of new communities, new product lines, etc., for use in company marketing material.
• Conduct market analysis and monitor competitive activity for new and existing communities.
• Attend industry specific events, expos, etc. Attend new community grand openings and events.
• Perform other duties as needed or assigned.

What You Have:

• Ability to operate in a high-energy, high intensity and rapidly evolving environment.
• Previous residential homebuilding Marketing experience strongly preferred.
• Knowledge of sales and marketing concepts.
• Has prior experience working with a corporate marketing team is a plus.
• Strong verbal and written communication skills.
• Data driven with strong analytical skills.
• Up to date with the latest trends and best practices in on-line marketing and measurement
• Ability to maintain effective working relationships with customers, contracted agencies and workers, other employees, supervisory personnel.
• Excellent organizational skills and detail oriented.

Your Education and Experience:

• Bachelor’s degree Preferred or equivalent work experience, preferably in Marketing, Communications, or a related field.
• 5+ years of marketing experience.

Compensation: Century Communities (the "Company") intends to offer the selected candidate an annual base salary in the range of $85,000-$109,000 with the potential for other financial incentives. Actual offers will be based on a variety of factors, including experience. Employees will have access to paid time off, medical, dental, vision, basic life insurance, and the Company's 401(k) plan.

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About Us

Our mission of A Home For Every Dream® is made possible by our talented team members. As one company with two homebuilding brands, Century Communities and Century Complete, we offer a range of new homes designed to meet the needs of homebuyers across the country. Our affiliated companies, Inspire Home Loans and Parkway Title, provide mortgage financing, title insurance, and settlement services to support the homebuying journey.

We’re looking for self-starters, changemakers, and thoughtful collaborators who are ready to grow, make an impact, and build rewarding careers with us.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Century Communities, Inc.’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.