Marketing Manager

Private Club Marketing; Berkeley (CA); Vor Ort; USD 110.000 - 170.000; Vollzeit

Benefits dieser Stelle

Monthly marketing playbooks

Peer roundtables

Instagram engagement group

Industry benchmarking

Job board & career referrals

Network of established professionals

Zusammenfassung

Berkeley City Club in Berkeley, CA seeks a Marketing Manager to lead branding and member communications for a luxury private club. The role focuses on crafting campaigns that resonate with high-net-worth audiences and translating the club’s unique culture into compelling storytelling across digital and print channels.

Ideal candidates will design programs that elevate the club’s profile among members and prospective guests, leveraging seasonal campaigns, events, and social content to nurture

Qualifikationen

• Luxury brand positioning and member communications are essential.
• Experience crafting campaigns for high-net-worth audiences.
• Ability to manage digital and print channels and translate culture into storytelling.

Aufgaben

• Lead luxury branding efforts and member communications strategy.
• Develop campaigns across digital and print channels to engage VIP members.
• Translate club culture into compelling brand storytelling and campaigns.

Kenntnisse

Luxury brand marketing

Digital marketing

Print marketing

Member communications

Brand storytelling

Jobbeschreibung

Department

Marketing

City & Social Club

Location

Posted

Berkeley City Club is seeking a Marketing Manager to join their team in Berkeley, CA.

This marketing role requires a professional who understands the nuances of luxury brand positioning and member communications. The ideal candidate will have experience crafting campaigns that resonate with high-net-worth audiences, managing digital and print channels, and translating a club’s unique culture into compelling brand storytelling.

City and social clubs are experiencing a renaissance, attracting a new generation of members who value community, networking, and curated experiences.

• Monthly Marketing PlaybooksSeasonal campaign templates, retention tactics, onboarding sequences, and content calendars designed for private clubs — ready to execute
• Peer RoundtablesMonthly conversations with GMs, membership directors, and industry leaders. Real talk about what’s working, what’s not, and what’s next — from October 2026
• Instagram Engagement GroupAn exclusive group of club professionals supporting each other’s content with authentic engagement to boost reach and visibility
• Industry BenchmarkingThe 2026 Private Club Benchmark Report on dues, waitlists, initiation, and marketing spend, available now. Club-by-club comparison data from October 2026
• Job Board & Career ReferralsAccess to private club job listings nationwide today, plus direct referrals from PCM’s network when partner clubs are hiring from September 2026
• Network of Established ProfessionalsConnect with GMs, directors, board members, and executives across private clubs, luxury hospitality, and premium lifestyle brands

Built for professionals in private clubs, luxury hospitality, resort communities, and HNW-focused brands who want the resources and relationships to lead at the highest level.

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