Marketing Manager

FloQast; Austin (TX); Hybrid; USD 94,000 - 126,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life & Disability Insurance

Unlimited vacation

Job summary

FloQast is seeking a Marketing Manager to develop and execute field marketing initiatives that generate demand, accelerate pipeline, and drive revenue growth. You will blend digital demand generation with in-region events and partner activations, collaborating closely with sales to grow accounts and measure impact.

The role requires 3-5 years of B2B SaaS marketing experience, strong written and verbal communication, and the ability to manage integrated programs and budgets.

Qualifications

• 3-5 years of B2B marketing experience, preferably in SaaS
• Proven track record of driving marketing-led pipeline and revenue
• Strong cross-functional collaboration and program management
• Excellent written and verbal communication skills

Responsibilities

• Develop and execute field marketing strategies to generate demand and accelerate pipeline
• Lead ABM, growth marketing and demand generation programs across events, digital channels and campaigns
• Create compelling briefs, copy and collateral for internal and external audiences
• Plan and execute regional events, trade shows, virtual sessions and digital campaigns
• Track KPIs, budgets, ROI and adjust strategies based on data
• Partner with sales to accelerate pipeline and improve conversions
• Maintain updates on marketing strategy, initiatives and performance
• Document best practices and scalable campaign frameworks
• Support other tasks to meet company goals
• Travel up to 30%

Skills

Builder mindset

Collaboration

Analytical skills

Written and verbal communication

Education

BA/BS degree

Accounting/fintech experience or CPA (plus)

Tools

HubSpot

Salesforce

Asana

Job description

The Marketing Manager will be responsible for developing and implementing marketing initiatives to generate demand, drive pipeline growth, and accelerate revenue. In this high-impact, results-oriented role, you will develop programs that seamlessly blend digital demand generation strategies with in-region executions—such as regional events and partner activations. The ideal candidate will be both strategic and tactical, with a proven ability to drive measurable results in a dynamic environment.

• Visa sponsorship is NOT available at this time

What You'll Do

• Develop and execute field marketing strategies to engage prospects, drive lead generation, accelerate pipeline, and boost customer adoption through targeted local initiatives.
• Execute ABM, growth marketing and demand generation programs across various channels, which may include events, gifting campaigns, social media, paid media, and email campaigns.
• Write compelling marketing briefs, promotional copy, and collateral for internal and external audiences.
• Plan and execute integrated marketing activities and events, including regional events, trade shows, virtual sessions, and digital campaigns.
• Track and analyze key performance metrics across campaigns to establish benchmarks, manage budgets, determine ROI, and use data to make strategic adjustments.
• Partner closely with our sales and sales development teams to accelerate pipeline in our target accounts and increase conversions to drive net new revenue growth.
• Maintain a regular cadence of updates regarding overall marketing strategy, planned initiatives, status reports, and campaign performance.
• Contribute to the creation of marketing efforts that are programmatic and scalable by documenting best practices, campaign frameworks, and lessons learned.
• Any other tasks that may be assigned to help the company meet its goals
• Travel required up to 30%

What You'll Bring

• A "builder" mentality and strong collaboration skills.
• 3-5 years of B2B marketing experience; prior B2B SaaS experience highly desired.
• A track record of driving B2B sales results through integrated field and general marketing initiatives.
• Demonstrated cross-functional marketing expertise, co-marketing experience, and event execution.
• Exceptional written and verbal communication skills.
• Strong analytical skills matched with brand and relationship-building experience, with a proven ability to tie campaign results directly to business impact.
• Successful project management and organizational skills with a proven ability to work across functional areas to implement strategies.
• Solid understanding of the finance and accounting or the fintech ecosystem a plus.
• Familiarity with HubSpot, Salesforce, Asana is preferred.
• BA/BS degree; prior accounting or fintech experience or former CPA a big plus

#BI-Remote

The base pay range for this position is $94,000 - $126,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, and Unlimited Vacation. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.

About FloQast

FloQast is the leading AI-powered Accounting Transformation Platform, uniquely built by former accountants for accountants. We automate complex, recurring accounting workflows—transforming preparers into strategic reviewers and relieving accountants from tedious manual work. Our cloud-based solution is trusted by over 3,500 world-class accounting teams, including Lululemon, Doordash, and the MLB, to drive collaboration and financial accuracy. Driven by a mission to continuously elevate the profession, FloQast is redefining both the practice and the perception of accounting on a global scale.

Our Values

Act As a Guiding Compass, Shaping Every Decision They Make, And Are Non-negotiable, Particularly In Our Hiring Process. Alongside Our Employees, Partners, And Customers, We Embody These Values Every Day

• Unwaveringly Authentic
• Ambitious with Integrity
• Empowered to Grow
• Committed to Collaboration
• Customer Obsessed in All Ways

FloQast is regularly rated as a Best Place to Work!

• Inc. Magazine's Best Workplaces in 2025, 2024, 2023, 2022, 2021
• Best Places to Work by LA Business Journal since 2017 (that's 9 years!)
• Built In's Best Place to Work in Los Angeles 7 years in a row!

Because we are Customer Obsessed in All Ways, check out what our customers have to say about FloQast on G2 Crowd.

FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.

Link to FloQast Recruiting AI Usage Policy

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.