Marketing Liaison ( Skilled Nursing Facility )

Mariner Healthcare; Oakland (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

Mariner Healthcare is seeking an organized Community Liaison/Business Development Representative to build census in a Skilled Nursing setting. You will develop networks with hospitals, physicians, medical groups, managed care providers, and senior populations, coordinating marketing plans and community outreach.

This role involves direct interaction with medical documentation, patients, and families, and requires strategic, hands‑on engagement.

Qualifications

• Bachelor’s degree preferred.
• 1–3 years experience in health care, long‑term care, or insurance sales/marketing.
• 1 year experience with proposal development process.
• Strong technical writing skills.
• Public relations experience preferred.
• Familiar with medical terminology.
• Superior presentation skills – both one‑on‑one and group.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

Responsibilities

• Participates in weekly sales team meetings, reporting on referral development and progress on targets.
• Develops strategies to maximize admissions of residents in line with sales plan.
• Evaluates marketing tactics for cost-benefit and suggests changes.
• Reviews census management guidelines and analyzes trends to protect market share.
• Develops marketing tools within budget constraints.
• Manages relationships with health partners and sources new business.
• Plans external marketing through health providers and organizations.
• Markets services to the managed care industry.
• Engages with local community agencies to generate referrals.
• Plans community events, open houses, and educational seminars.
• Represents the facility in corporate trade shows and health fairs.

Skills

Strong technical writing skills

Superior presentation skills

Proficient in Microsoft Office

Familiar with medical terminology

Public relations experience

Education

Bachelor’s degree in marketing or related field

Tools

Proposal development process

Job description

*We are searching for an organized and experienced healthcare Community Liaison/Business Development Representative with the ability to develop business and build census in a Skilled Nursing environment. This position requires a creative and strategic thinker preferably with established relationships within the healthcare community of the Bay Area. As a Community Liaison/Business Development Representative you will be expected to act as a connection between your facility and the community at large with a focus on hospitals, Physicians, Medical Groups, Managed Care Providers, and the Senior Healthcare population. You will be called upon to create networks, track referral trends, identify internal and external barriers, and execute strategic and effective marketing plans that result in census building. This is a hands-on position and will entail direct interaction with medical documentation, patient assessment, and effective communication with patients, families, and other healthcare professionals. This is a salaried position with compensation depending on experience.

SUMMARY

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

• Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.

• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.

• Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.

• Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.

• Develops marketing tools for facility or district within budgetary constraints.

• Responsible for relationship development and management of health partners and organizations; sources new business.

• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.

• Coordinates external marketing of facilities within the community through health providers and organizations.

• Markets the facility’s services to the managed care industry.

• Works with local community agencies to generate a positive image and encourage word‑of‑mouth referrals.

• Plans and oversees the execution of community based promotional events, open houses, and educational seminars.

• Communicates with local media sources to ensure community awareness of facility(ies) services.

• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.

• Performs other duties as assigned.

ENTRY QUALIFICATIONS

• Bachelor’s degree in marketing or a related field is preferred.

• One to three (1-3) years experience in health care, long‑term care industry, or insurance sales/marketing.

• One (1) year experience with proposal development process.

• Strong technical writing skills.

• Public relations experience preferred.

• Familiar with medical terminology.

• Superior presentation skills – both one‑on‑one and group.

• Proficient in Microsoft Office products (Word, Excel, PowerPoint).

SUPERVISORY RESPONSIBILITIES

Supervises the marketing staff and others for whom they are administratively or professionally responsible.

PHYSICAL DEMANDS AND ENVIRONMENT

Working in normal office environment, employee may be required to sit, bend, stoop, use keyboard, see, talk and hear. May occasionally lift medium to heavy objects including assisting with the movement of Residents. In compliance with applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Extensive local travel.

WAGE RATE: $80,000.00 to $100,000.00 PER YEAR DEPENDING ON EXPERIENCE

Mariner Healthcare reserves the right to discontinue any bonus program at anytime.