Marketing Liaison PACE Program-Lecanto

Chapters Health System; Lecanto (FL); On-site; USD 55,000 - 86,000; Full time

Benefits offered by this job

Benefits day 1

Mileage reimbursement

Schedule-Monday-Friday-days

Job summary

Chapters Health System in Florida is seeking a Marketing Liaison to drive growth, market expansion, and referral development for the Hope PACE program. You will engage referral partners, communicate program benefits, and increase access to services through strategic outreach and community engagement.

The role requires fluency in English and Spanish, strong communication and presentation skills, and the ability to travel within service areas.

Qualifications

• Minimum of 2 years of proven healthcare sales performance with a degree in marketing, business, public relations or related field or background in healthcare such as nursing.
• Must have strong communication skills. Previous sales performance training preferred.
• Winkler location requires bilingual English/Spanish.

Responsibilities

• Drive growth, market expansion, and referral development for the Hope PACE program.
• Serve as liaison between Hope PACE and referral partners to increase awareness and access.
• Engage communities, caregivers, and healthcare partners through outreach and relationship management.
• Communicate program benefits clearly and assist in sales calls and in-services.
• Travel within Hope Healthcare service areas to meet access goals and growth targets.

Skills

Presentation skills

Verbal communication

Written communication

Relationship building

Healthcare sales experience

Bilingual English/Spanish

Education

Bachelor's degree in marketing or related field

Tools

CRM

Job description

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing! When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

Benefits day 1 Mileage reimbursement Schedule-Monday-Friday-days

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services.

This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners.

Education and Experience

Minimum of 2 years of proven healthcare sales performance with a degree in marketing, business, public relations or related field or background in healthcare such as nursing, social work, or other patient centered healthcare role. Must have strong communication skills. Previous sales performance training preferred.

Certificates, Licenses, Registrations

Must possess a valid Florida Drivers' License, current auto insurance, and reliable transportation. R Ns, Social Workers must keep all licensing current. Certification of completion of Alzheimer's Disease and Related Dementias Training through the Florida Department of Elder Affairs.

• *Winkler location only - Bilingual- English/Spanish speaking required.
• *All other routine office and/or company equipment.

Equipment and Machines Used

Computer Printer Photo Copy Machine Telephone Fax Machine Adding Machine/Calculator

Position Requirements (not all inclusive)

• Excellent presentation skills, ability to effectively establish strong professional relationships with internal and external customers.
• Strong written and verbal communication skills.
• Able to listen intently to referral partners concerns and effectively overcome objections.
• Understands market data for the program assigned and able to correlate activities with access goals.
• Able to travel within the entire Hope Healthcare service areas and assigned territory Achieve monthly and quarterly access goals for assigned program.
• Successfully execute a weekly, monthly and quarterly strategy to increase market share.
• Demonstrate knowledge of statistical data and research tools utilized to assist in the development of marketing and growth initiatives.
• Identify areas of opportunity to increase referrals to assigned Hope program.
• Educate referral sources about the assigned program’s services through planned sales calls and in-services with the appropriate tools and literature.
• The referral sources may include healthcare practitioners, physician practice offices, facilities such as nursing homes, assisted living facilities and hospitals as well as other healthcare providers i.e. home health agencies, veterans administration, area agency on aging.
• Responsible for executing effective sales calls that identify and meet the needs of the referral partners and clearly communicates the features and benefits of the assigned Hope Healthcare program. These include pre and post sales call planning, establishing rapport, effective questioning skills, proposing solutions, handling objections and closing.
• Work closely with the assigned clinical leadership to drive growth by educating them on the needs and expectations of the referral partners and patients.
• Communicate to clinical leadership on a periodic basis to review the market environment, opportunity for access and the liaison marketing plans in the primary program assigned.
• Know the features and benefits of the assigned Hope program services provided.
• Is able to articulate to healthcare referral partners the competitive advantages, specialty programs and Medicare/Medicaid guidelines.
• Document daily sales calls and is proficient in use of the Customer Relationship Manger (CRM) program to maintain current and accurate information regarding referral partners.
• Participate in orienting, training and mentoring other liaisons as determined by the Chief of Organizational Excellence.
• Serve as a consultant to referral partners regarding all programs available from Hope Healthcare.
• Participate in continuing education to promote professional growth.
• Stay updated on medical news, industry changes in the healthcare and senior communities.

Compensation

Pay Range: $55,232.15 - $86,300.24

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy. All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.

Choices. Guidance. As a progressive leader and premier health organization, Chapters Health System is dedicated to delivering innovative care throughout chronic illness progression and beyond. Since 1983 as a community-based, not-for-profit organization, Chapters Health has provided choices, education and guidance through its managed affiliates: Capital Caring Health, Chapters Health Foundation, Chapters Health Hospice, Chapters Health Pharmacy, Chapters Health Staffing, Cornerstone Hospice & Palliative Care, Good Shepherd Hospice, Hope Healthcare, Hospice of Okeechobee, HPH Hospice and LifePath Hospice. Chapters Health offers services throughout the Southeast and Mid-Atlantic regions of the country to improve the patient/family experience well in advance of end-of-life needs.

Chapters Health and its affiliates are licensed in Alachua, Arlington, Bradford, Charlotte, Cherokee, Citrus, Cobb, Collier, Columbia, District of Columbia (all eight wards), Dixie, Fairfax, Fauquier, Fayette, Forsyth, Fulton, Gilchrist, Glades, Gwinnett, Hall, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Howard, Lafayette, Lake, Lee, Levy, Loudoun, Marion, Martin, Miami-Dade, Monroe, Montgomery, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, Prince George’s, Prince William, Putnam, St. Lucie, Sumter, Suwannee and Union counties.

All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.

It is the policy of the Organization to provide equal employment opportunities to all employees and applicants for employment. The Organization(s) complies with all civil rights laws and other federal, state and local fair employment laws that prohibit any unlawful employment practices including harassment and discrimination based on race, color, religion, gender, national origin, age, physical or mental disability, marital status, pregnancy, genetic information, status as a covered veteran, sexual orientation, or any other characteristic protected by law. Employment decisions, including hiring and promoting, are based on merit, qualifications, abilities and business needs. This policy applies to all terms and conditions of employment in accordance with applicable federal, state and local laws.