Marketing Leader, Demand & ROI

Chris Corzo Injury Attorneys; Baton Rouge (LA); On-site; USD 70,000 - 90,000; Full time

Job summary

A law firm in Baton Rouge, Louisiana, is seeking a Marketing Leader to drive qualified demand and enhance brand presence. This role focuses on strategic execution and KPI management, requiring a candidate with a strong ownership mentality and the ability to lead a team. A competitive base salary ranges from $70,000 to $90,000 based on experience, with additional performance bonuses tied to marketing results. This position enables the firm to accelerate growth while maintaining high standards and accountability.

Qualifications

• Proven experience in marketing leadership.
• Strong ability to operate autonomously and drive results.
• Capability to set and follow through on strategic plans.

Responsibilities

• Set and execute marketing strategy with clear goals.
• Manage KPI metrics weekly and adjust strategies accordingly.
• Lead a small team focused on performance and accountability.

Skills

Ownership mindset

Strategic thinking

KPI management

Team leadership

Adaptability

Job description

This is a leadership seat for someone who wants ownership, speed, authority, and a scoreboard. You’ll build and run a marketing machine that produces qualified demand, strengthens brand dominance, and runs on repeatable systems—not vibes, not committees.

You’ll win through others—aligning Intake, Digital Media, Paid Marketing, Community Outreach, and Client Success around clear priorities, fast follow-through, and shared KPIs.

Mandatory Assessment to Apply: https://go.cultureindex.com/s/T2JEP8TSmz

What you own (the scoreboard)

• Qualified demand (calls/leads/appointments that convert)
• Efficiency + ROI discipline (spend moves with performance)
• Brand strength in our market (attention + trust)
• A repeatable system (cadence, campaigns, reporting, improvement loops)

What you’ll do

• Set strategy, then drive execution (plans, deadlines, deliverables, owners)
• Run a weekly KPI cadence with actions tied to numbers
• Cut what’s not working and reallocate fast
• Build standards, checklists, and playbooks that enforce performance and consistency
• Lead a small team with tight follow-through and high expectations

You’re a fit if you…

• Take ownership naturally and hate drift
• Prefer autonomy and accountability over consensus
• Think in systems, pipelines, scoreboards, and iteration
• Move fast, communicate directly, and bring solutions
• Want a role where change is normal and performance is rewarded

This will frustrate you if you…

• Need constant assurance to move
• Avoid metrics or accountability
• Prefer slow pace, hand holding, or “marketing as creativity only”

Compensation

• Base Salary: $70,000–$90,000 (experience-based)
• Performance-based upside tied to marketing results
• Seat on the EOS Leadership Team

Why This Role Matters

This is a key hire to unlock the firm’s next level of growth. With the right person, it enables the Founder to step fully into the Visionary seat while the business runs faster, stronger, and more predictably.