Marketing Leader

allium; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Meaningful early-stage equity

Flexible paid time off

401(k) plan

Job summary

Allium, located in New York City, is seeking its first Head of Marketing to build and own the company's marketing function from the ground up. The role involves defining the company's presence in the market for developers, financial institutions, and federal agencies.

The ideal candidate will have over 8 years of B2B marketing experience, particularly in the developer-facing infrastructure or fintech sectors, and a strong knowledge of Web3/blockchain. This position offers an opportunity to shape Allium’s brand and positioning significantly over the next year.

Qualifications

• 8+ years in B2B marketing, especially in developer-facing infrastructure or fintech.
• Experience building marketing from the early stage with limited resources.
• Deep understanding of the Web3/blockchain ecosystem.

Responsibilities

• Define and own Allium’s narrative across market segments.
• Design and execute multi-channel demand generation campaigns.
• Build Allium’s presence in the developer ecosystem.

Skills

B2B marketing

Web3/blockchain knowledge

Strong written communication

Data-driven mindset

Collaboration with sales teams

Job description

Role

We’re hiring our first Head of Marketing to build and own the marketing function from scratch. This is a rare opportunity to define how one of Web3’s most serious data infrastructure companies shows up in the market across developer communities, TradFi institutions, federal agencies, and the broader crypto ecosystem. You’ll report directly to the CEO and work shoulder‑to‑shoulder with GTM leadership. You’ll be expected to build pipeline, shape positioning, and turn Allium into the default brand when engineers, analysts, and institutions think about blockchain data. Ideally, a Player‑Coach profile who can elevate Allium’s brand and positioning over the next 9‑12 months while guiding the marketing team. This isn’t a brand exercise; it’s a revenue function. Strong preference for NYC‑based candidates.

What You’ll Own

• Brand & Positioning: Define and own Allium’s narrative across segments—developers, crypto‑native teams, TradFi/institutional buyers, and federal customers; distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences; build the category story around trustworthy, production‑grade blockchain data.
• Demand Generation & Pipeline: Design and execute multi‑channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams; own content strategy—including technical blog posts, research reports, conference keynotes, developer docs, and case studies; stand up ABM motions targeting high‑value accounts across financial services, fintech, and government verticals.
• Developer & Community Marketing: Build Allium’s presence in the developer ecosystem—hackathons, API documentation quality, ecosystem partnerships, and community channels; create feedback loops between developer usage patterns and product/marketing messaging.
• Events & Ecosystem: Own Allium’s presence at key industry events such as Consensus, Token2049, Permissionless, DC Blockchain Summit, and TradFi/fintech conferences; drive co‑marketing with ecosystem partners across chains, wallets, and data tooling.
• Marketing Operations: Build the marketing tech stack and measurement framework—from attribution to pipeline contribution; work closely with GTM leadership to align marketing KPIs with ARR targets.

What We’re Looking For

Required

• 8+ years in B2B marketing, with meaningful time at a developer‑facing infrastructure, data, or fintech company.
• Demonstrated experience building marketing from the early stage—doing so without a large team or big budget.
• Deep understanding of the Web3/blockchain ecosystem—able to hold your own in conversations about L2s, on‑chain analytics, DeFi, and institutional crypto adoption.
• Strong written communication—capable of translating technical complexity into compelling narratives.
• Data‑driven mindset—measures what matters and trims what doesn’t.
• Track record of tight collaboration with sales/GTM teams, not operating in a silo.
• Background building developer relations or technical content programs.

Preferred

• Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences.
• Familiarity with on‑chain analytics tools.

Benefits

• Medical, Dental, Vision, Life and AD&D insurance—US employees receive 100% coverage for Gold plans, 80% for dependents.
• Equity—meaningful early‑stage equity; every full‑time employee receives a stock option grant.
• Flexible, trust‑based paid time off; policies meet or exceed local statutory vacation requirements.
• 401(k) plan in the US—company sponsored plan for pre‑tax retirement savings.